LinkedIn has a billion members. Most of them are doing it wrong.
They copied their resume into their profile, added a headshot from three years ago, and called it done. They post sporadically, connect randomly, and wonder why nothing happens. Then they conclude LinkedIn doesn't work and go back to whatever they were doing before.
LinkedIn works. The problem is that almost nobody uses it strategically.
Focus on LinkedIn is the comprehensive guide to using LinkedIn the right way - from building a profile that actually generates leads to understanding why your account got restricted and how to get it back. Written by Richard Lowe, a former Senior LinkedIn Branding Expert who optimized hundreds of executive profiles and has built his own ghostwriting business almost entirely through the platform, this book covers the territory most LinkedIn guides skip entirely.
You'll learn how LinkedIn's algorithm actually works and why posting every day is working against you. You'll understand why commenting beats posting, why your profile is more powerful than any content you'll ever create, and why a network of 500 targeted connections is worth more than 5,000 random ones. You'll get the honest truth about Sales Navigator, LinkedIn Live, hashtags, and newsletters - what works, what doesn't, and what the platform wants you to believe.
The book also covers the territory other LinkedIn books won't touch: sophisticated scams targeting professionals, platform enforcement actions and how to survive them, crisis management when your reputation takes a hit, and a full chapter on what it's actually like to use LinkedIn with a neurodivergent brain.
Whether you're job hunting, building a business, establishing thought leadership, or just trying to stop being invisible on the platform, Focus on LinkedIn gives you the strategy, the tactics, and the honest perspective you need to make it work.
This is the updated and substantially expanded edition of the 2016 bestseller that sold 15,000 copies in three days and reached #43 in all Kindle rankings.
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