Sport Communication: A Process Approach explores the communicative processes associated with sport, including its organization, enactment, production, and consumption. The textbook addresses topics such as family roles in sports participation, fan identity formation, media influence on public perceptions of sports, narrative construction in sports, and ethical challenges within the field.
The content is rooted in theoretical frameworks, featuring interactionist, critical, and functionalist theories. Each chapter features textboxes that spotlight the interplay between sports, power, and social identities, as well as modern communication theories relevant to sporting contexts. The book underscores the practical application of theoretical insights to real-world sport communication examples and occurrences, demonstrating the prevalence and impact of this type of communication.
Sport Communication is ideal for courses in communication studies, sports journalism, social media content creation, coaching, and sports management. Sport programs linked to kinesiology, sociology, or psychology would also benefit from the textbook.
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
