Artificial Intelligence (AI) is rapidly transforming communication and media sectors around the world, but much of the global academic literature on this remains Western-centric.
This book provides an in-depth, multi-sectoral analysis of AI's influence on Nigerian media and communication ecosystems, bridging the gap between global AI discourse and localized realities. AI technologies are already reshaping Nigerian journalism, public relations, advertising, marketing, media education, and youth-driven entrepreneurship. Motivated by the rapid, uneven, and often ethically complex integration of AI in professional practice and pedagogy, this book provides an indigenous, empirically grounded, and forward-looking account of what is happening on the ground. The book first investigates the field of journalism, then public relations, advertising, and marketing, before concluding with reflections on media education, assessing curriculum design, AI literacy, and the preservation of indigenous knowledge systems through AI-assisted language translation. Across these sections, the central objective is to highlight the ethical, educational, professional, and entrepreneurial implications of AI integration in a rapidly digitizing African society. Going beyond critique to provide actionable strategies for curriculum development and ethical adaptation, this book argues that Nigerian institutions can lead, and not just follow, in AI transformation.
This book will be an important read for researchers working on media, communication, and education both in Nigeria, and in Africa more broadly.
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