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英國出版界指標大獎肯定!A.F. Steadman 獲年度作家,《史坎德》系列帶你踏上熱血奇幻旅程
Cross-Cultural Journalism and Strategic Communication: Communicating about Diversity
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Cross-Cultural Journalism and Strategic Communication: Communicating about Diversity

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:NT$ 12000 元
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9010800
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

Built using the renowned, hands-on Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account.

No matter the communication purpose, this book will help readers engage with difference and the concept of fault lines, and to identify and mitigate bias. It provides guidance on communicating the complexity inherent in issues such as crime, immigration, and sports, as well as how meaning is created through data and language choices that craft stories and strategic campaigns for communities. Above all, the book encourages readers to reconsider assumptions about race, class, gender, identity, sexual orientation, immigration status, religion, disability, and age, and recognize communicators' responsibilities in shaping national and international discussions. This new edition addresses recent significant cultural events (e.g. George Floyd's murder, the COVID-19 pandemic and attacks on DEI), U.S. Supreme Court decisions, and adds a new chapter (Chapter 12) on Visual Communication and Artificial Intelligence.

A fantastic introduction to this complex but important field, this book is perfect for students, teachers, and early career communicators. The combination of a hands-on approach and pull-out boxes with the diverse voices curated by editors Mar燰 E. Len-R甐s and Earnest Perry make this an ideal text for the classroom and beyond.

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優惠價:90 10800
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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