The Slow Bleed

The Slow Bleed - why your business is losing cash - and it's not a sales problem.

Most organisations think they have a sales problem, they don't. The CEO feels something is wrong but cannot confirm it. These are the first signs of The Slow Bleed - the start of the organisation slowly dying. This book is a 'field guide' for CEOs who need to do something in weeks not months.

After forty five years in board rooms, turnarounds, integrations and running global sales - Nick Ayton has seen the misdiagnosis play out a hundred times. CEO's commission transformation programmes. Consultants arrive to redesign processes, encourage digital transformation, and instal AI - yet the number still don't move. The business remains sluggish and top line struggles.

Because the PROBLEM was never where anyone was looking. Another wrong diagnosis.

Somewhere between a signed contract and collecting payment your business is losing time, revenues are stalling and margins eroding. The Slow Bleed shows you exactly where that time is going, which functions are holding you back and who in your executive team is withholding answers.

At the centre of this field guide - is Cash Conversion Velocity - a single diagnostic metric that tells you more about the commercial health of your organisation than any dashboard you currently run. CCV is real, doesn't require a transformation programme. The information is easy to find. It requires a decision.

This is not a framework, not a consulting engagement dressed up as a book. It's a field guide written for CEO's, founders, business owners, shareholders and executives who need to act fast, who cannot afford another wrong diagnosis or transformation that doesn't deliver.

Fifteen chapters, Sixteen Tools. One argument.

Your business is bleeding, you can feel it. Now you can see it.