The Business Wheel is a rapid fire, practical and inspiring guide for entrepreneurs, managers, and anyone striving to build a successful enterprise.
Drawing on more than three decades of experience in leading and transforming businesses, the author shares his proven framework he has developed for analysing, improving, and sustaining performance.
At the centre of his method lies The Business Wheel: a simple yet powerful model built around three core questions: What are you offering, Who are you selling to, and How will you deliver it?
By addressing these questions honestly, readers learn to clarify their purpose, strengthen their strategy, and create real value for customers.
Practical, motivational, and refreshingly direct, The Business Wheel provides a clear roadmap from start-up to sustained success.
Frazer Mackay, Director - Frazer Mackay Advisory Ltd.
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