The year is 1981, the swinging 60s are history, the 70s more liberal, but now we're in the 80s and sex is everywhere..... used to sell everything from cars to soft drinks!
That's as maybe but where does that leave a young impressionable man with the fairer sex who wants to get in on the action to enjoy the experience, but lacks experience in finding the action.
Enter 23 year old Kevin, who discovers a formula, that was borne out of a survey carried out by a university, that revealed that one in three female students would engage in sex on a first encounter. The budding entrepreneur, Kevin places an advert in pornographic magazines (available in all newsagents), which promises to deliver the secret formula that will identify which girls will and which girls won't engage in sex.
The adverts are a huge success and in no time, Kevin is earning thousands of pounds a week. Because the source of his income is somewhat "dubious" he has kept his scheme a secret from everyone, especially his lovely mum and his beautiful girlfriend Debra.
With more money than he can account for legitimately, Kevin attempts to help those who are less fortunate than himself.
However, when brothers GeeGee and Wingnut, the local petty criminals, come to notice his wealth it brings big trouble for Kevin. The brothers believe Kevins wealth is drug money and decide they want in on it.
As events both farcical and violent unfold Kevins attempt to escape his humble past and Debra's plans for her and Kevin are thwarted. Death and murder erupt around them as he strives to forge a new future with Debra.
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