You did not lose a contest of character. You lost a measurement contest, and nobody told you it had started.
Nia Boateng spent four years in social media, optimising the first eight-tenths of a second. She sat in the meeting where four people chose between two photographs of a woman looking surprised on the basis of a four per cent difference in three-second retention. It took eleven minutes and it was the third item on the agenda.
This is not a digital detox book. She still has her phone, still posts, and is not going to tell you the right number is zero. What she will do is show you the machinery from the inside, then hand you the small, dull, unglamorous changes that actually move the numbers: friction, defaults, and one thing with an end in it.
Every chapter closes with a performance report, written in the language she used to write them in, about you.
Two hours a day back, without deleting anything you actually love.
