This book examines the underexplored business side of YouTube and YouTube audiences’ responses to product review videos, sponsored videos, and online video advertising as well as the creators&rs
In literary investigation all evidence is textual, dependent on preservation in material copies. Copies, however, are vulnerable to inadvertent and purposeful change. In this volume, Peter Shillingsbu
"This book is a production of the discipline of intercultural communication aiming to bridge intercultural communication research with the emerging new media studies. It facilitates comprehensive anal
This book is an analysis of the specificities of public film funding on an international scale. It shows how public funding schemes add value to film-making and other audio-visual productions and prov
The collision of new technologies, changing business strategies, and innovative storytelling that produced a new golden age of TV.Cable television channels were once the backwater of American televisi
Looking back on her career in 1977, Bette Davis remembered with pride, "Women owned Hollywood for twenty years." She had a point. Between 1930 and 1950, over 40% of film industry employees were women,
Entertainment tax incentives are one of the greatest tools in the arsenal of filmmaking. They pay a portion of production expenditures back to the filmmaker, while creating powerful economic engines f
“How to Self Publish Inexpensive Books and Ebooks: U.S. Edition is a very thorough guide which will walk you through the process carefully, step by step,” says a five-star review by Emily-
After having worked closely with the legendary media titan for thirty-five years, Irwin Stelzer is uniquely positioned to evaluate Murdoch’s media empire through periods of rapid expansion and acquisi
In the tradition of Janet Malcolm's THE JOURNALIST AND THE MURDERER and Robert Greene's THE 48 LAWS OF POWER, author Ryan Holiday examines the case that rocked the media world--and the billionaire mas
Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breaking The Avengers (2012), and beyond. Having announced plans to
When Breeze FM Radio, in the provincial Zambian town of Chipata, hired an elderly retired school teacher in 2003, no one anticipated the skyrocketing success that would follow. A self-styled grandfath
When Breeze FM Radio, in the provincial Zambian town of Chipata, hired an elderly retired school teacher in 2003, no one anticipated the skyrocketing success that would follow. A self-styled grandfath
Written in a clear, non-technical manner, Introduction to Video Production focuses on the fundamental principles and aesthetics of video production and the technologies used in both studio and field e
Written in a clear, non-technical manner, Introduction to Video Production focuses on the fundamental principles and aesthetics of video production and the technologies used in both studio and field e
Gain a comprehensive understanding of the business of entertainment and learn to successfully engage in all aspects of global production with the revised and updated 4th edition of The Producer's Busi
In Not According to Plan, Maria Belodubrovskaya reveals the limits on the power of even the most repressive totalitarian regimes to create and control propaganda. Belodubrovskaya's revisionist account
This book analyses the adaptivity of public service media (PSM) to the digital network age. The authors use specific case studies and research initiatives, involving a variety of methodological and th
