While Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fields of rhetoric and neurobiology. Drawing on recen
Baywood's Technical Communications Series, Series Editor: Charles H. Sides LOOK INSIDE About the Book The Flowering of a Tradition, which describes the development of technical, or practical, writing
Within the framework of New Literacy Studies, Dirk Remley presents a historical study of how technical communication practices at a World War II arsenal sponsored literacy within the community in whic
The Flowering of a Tradition, which describes the development of technical, or practical, writing in England during the seventeenth century, from 1641 to 1700, follows Emergence of a Tradition, which
What is technology? Why does it have such power in our lives? Why does it seemingly progress of its own accord, and without regard to social or environmental well-being? The quest for the essence of t
Deadly Documents explores the role of texts in organizational processes. Rhetorical, visual, and discursive analyses of everyday Nazi documents show how texts functioned as “boundary objects” on which
Scholars, teachers, and practitioners of organizational, professional, and technical communication and rhetoric are target audiences for a new book that reaches across those disciplines to explore the
In this book, Branden Hookway considers the interface not as technology but as a formof relationship with technology. The interface, Hookway proposes, is at once ubiquitous and hiddenfrom view. It is
Academic administrators of professional/technical communication programs narrate their day-to-day challenges and solutions. Topics include institutional context, curriculum, program design/redesign, a
Technology has extended its reach to the humanbody, not just in a literal sense, through implants, transplants andtechnological substitutes for biological organs, but in a more figurative sensetoo. Te
Technology has extended its reach to the humanbody, not just in a literal sense, through implants, transplants andtechnological substitutes for biological organs, but in a more figurative sensetoo. Te
Drawing on essays from leading international and multi-disciplinary scholars, A Companion to the Philosophy of Technology is the first comprehensive and authoritative reference source to cover the key
Even the best ideas have little value if they are not explained clearly, concisely, and convincingly to others. Scientists, engineers, health care professionals, and technology specialists become lead
Written by America's most famous engineering storyteller and educator, this abecedarium is one engineer's selection of thoughts, quotations, anecdotes, facts, trivia and arcana relating to the practice, history, culture and traditions of his profession. The entries reflect decades of reading, writing, talking and thinking about engineers and engineering, and range from brief essays to lists of great engineering achievements. This work is organized alphabetically and more like a dictionary than an encyclopedia. It is not intended to be read from first page to last, but rather to be dipped into, here and there, as the mood strikes the reader. In time, it is hoped, this book should become the source to which readers go first when they encounter a vague or obscure reference to the softer side of engineering.
Published in 1991, the first edition of Forecasting and Management of Technology was one of the leading handful of books to deal with the topic of forecasting of technology and technology management a
Inspired by the Encyclopedia of Statistical Sciences, Second Edition (ESS2e), this volume presents a concise, well-rounded focus on the statistical concepts and applications that are essential for und
ABOUT THE BOOK In today's integrated global economy, technical communicators often collaborate in international production teams, work with experts in overseas subject matter, or coordinate documentat
In the tradition of Bill Bryson's A Short History of Nearly Everything, a smart and entertaining guide to the future of civilization When unexpectedly confronted with his own mortality, Mark Steve
