CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organi
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Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. C
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills nece
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills nece
If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create t
Now in its fifth edition, the hugely successful eMarketing eXcellence is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-
Now in its fifth edition, the hugely successful eMarketing eXcellence is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-
MONEY-SAVING SECRETS TO LIVING THE FREE LIFE From AAA and AARP, to Wal-Mart and beyond, The Free Stuff for Everyone Book is your go-to guide for how to find the best deals, discounts, and free offers
Today’s business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kill
Establishing, developing or promoting brand or product in a market stems from aligning of divisions within an organisation, with the perspective of providing value to customers ? an idea which is know
Essentials of Modeling and Analytics illustrates how and why analytics can be used effectively by loss prevention staff. The book offers an in-depth overview of analytics, first illustrating how analy
Demographics not only define who we are, where we live, and how our numbers change, but—for those who can read beyond the raw figures—they open up hidden business opportunities that lie ahead.What wil
Business management and marketing researchers use a wide range of research methodologies to reveal drivers for web entrepreneurial initiatives in different regions of the world. Among their topics
"This book focuses on knowledge needed to implement service strategies for competitive advantage across industries. Each of the topics covered in the book represents a pivotal content for tomorrow's b
