From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator – they are intended to provide visitors w
From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. Why We Love Disney examines the influence of
Stein (communications, California State University-Fullerton) sheds light on the history and inner workings of the Walt Disney Company, examining how the organization's innovative management and marke
This guide explains how to promote and market tourism attractions to the public, addressing various relevant topics: types of attractions; attraction development; strategies for promotion, advertising
Entertainment is big business. Whether it’s a favorite television show, an artist at the top of the music charts, a blockbuster film, or a hometown sports team, people love entertainment. In this intr
Entertainment is big business. Whether it’s a favorite television show, an artist at the top of the music charts, a blockbuster film, or a hometown sports team, people love entertainment. In this intr
