Attracting Attention ― Public Relations and Marketing Strategies for Tourism Destinations and Attractions

This guide explains how to promote and market tourism attractions to the public, addressing various relevant topics: types of attractions; attraction development; strategies for promotion, advertising, and marketing; media relations; social media marketing; sales promotions and merchandising; using special events in promotion; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. Examples of attractions that have implemented marketing and promotion activities are provided. Annotation c2015 Ringgold, Inc., Portland, OR (protoview.com)

Andi Stein (PhD, University of Oregon) is Professor in the Department of Communications at California State University, Fullerton. She worked as a journalist and public relations practitioner for 16 years prior to becoming a professor. She is the author of Why we Love Disney: The Power of the Disney Brand (Peter Lang, 2011), and co-author of An Introduction to the Entertainment Industry (Peter Lang, 2009) and News Writing in a Multimedia World (2004).