Globalization has brought competition between cities, countries, and destinations for attracting potential consumers, investors, tourists, media and income, talent and voice, say Bayraktar and Uslay w
Editors Bayraktar and Uslay present readers with a collection of academic and professional perspectives on marketing strategies and techniques contemporarily employed to brand cities, regions, and nat
This thought-provoking book chronicles the evolution of the airline industry and explains what lies ahead for airlines across the globe. The authors present compelling evidence on how the paradigm sh
