商品簡介
Editors Bayraktar and Uslay present readers with a collection of academic and professional perspectives on marketing strategies and techniques contemporarily employed to brand cities, regions, and nations for the purpose of promoting tourism. The editors have organized the fifteen selections that make up the main body of the text in three parts devoted to contemporary cases of city branding from three continents; the branding of destinations, cities, regions, and nations; and city re-branding through sports hosting and sports teams. Ahmet Bayraktar is a faculty member of Bozok University in Turkey. Can Uslay is a faculty member of Rutgers University in New Jersey. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
