Strategic Place Branding Methodologies and Theory for Tourist Attraction

Globalization has brought competition between cities, countries, and destinations for attracting potential consumers, investors, tourists, media and income, talent and voice, say Bayraktar and Uslay who present contributions focused on the importance of the place brand. The essays are organized into three main sections. The first introduces the concepts of place image and identity and discusses the theoretical approaches for developing sustainable place brand communication and marketing strategies. Section two introduces place branding tools and methods that local, private sector, regional, national and international actors can use for promoting destinations, cities and nations. Finally, section three presents various place branding strategies for attracting tourism and investment to destinations, cities, and nations, such as place branding through cultural and sacred places, movies, and health tourism. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)