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2016年以前 (6)

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平裝 (3)
精裝 (3)

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Robert G. Picard (3)
Lucy Kung (EDT)/ Robert G. Picard (EDT)/ Ruth Towse (EDT) (1)
Robert G. Picard (EDT) (1)
Yu-li Liu (EDT)/ Robert G. Picard (EDT) (1)

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Taylor & Francis (2)
Praeger Pub Text (1)
Routledge (1)
SAGE Publications UK (1)
Tauris Academic Studies (1)

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6筆商品,1/1頁
The Euro Crisis in the Media ─ Journalistic Coverage of Economic Crisis and European Institutions

1.The Euro Crisis in the Media ─ Journalistic Coverage of Economic Crisis and European Institutions

作者:Robert G. Picard (EDT)  出版社:Tauris Academic Studies  出版日:2015/06/30 裝訂:平裝
The Euro Crisis produced the most significant challenge to European integration in 60 years—testing the structures and powers of the European Union and the Eurozone and threatening the common currency
定價:2032 元, 優惠價:1 2032
無庫存,下單後進貨(到貨天數約30-45天)
Press Concentration and Monopoly ― New Perspectives on Newspaper Ownership and Operation

2.Press Concentration and Monopoly ― New Perspectives on Newspaper Ownership and Operation

作者:Robert G. Picard  出版社:Praeger Pub Text  出版日:1988/01/01 裝訂:精裝
This book is the first to address the problem of economic concentration and monolopoly in the newspaper industry. Some of the chapters are written from an economic standpoint and deal with the factors
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Media Firms ─ Structures, Operations, and Performance
90折

3.Media Firms ─ Structures, Operations, and Performance

作者:Robert G. Picard  出版社:Routledge  出版日:2011/12/12 裝訂:平裝
Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisi
定價:3297 元, 優惠價:9 2967
無庫存,下單後進貨(到貨天數約30-45天)
Media Product Portfolios—Issues in Management of Multiple Products and Services
90折

4.Media Product Portfolios—Issues in Management of Multiple Products and Services

作者:Robert G. Picard  出版社:Taylor & Francis  出版日:2012/12/15 裝訂:平裝
Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, televisi
定價:2699 元, 優惠價:9 2429
無庫存,下單後進貨(到貨天數約45-60天)
The Internet and the Mass Media

5.The Internet and the Mass Media

作者:Lucy Kung (EDT); Robert G. Picard (EDT); Ruth Towse (EDT)  出版社:SAGE Publications UK  出版日:2008/06/06 裝訂:精裝
This book offers a comprehensive analysis of the impact of the Internet on media and mediated content industries. It explores and discusses the changes this emergent communications platform is engende
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02-25006600[分機130、131]。
Policy and Marketing Strategies for Digital Media

6.Policy and Marketing Strategies for Digital Media

作者:Yu-li Liu (EDT); Robert G. Picard (EDT)  出版社:Taylor & Francis  出版日:2014/04/28 裝訂:精裝
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a
若需訂購本書,請電洽客服
02-25006600[分機130、131]。

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