This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers
Jhally (advertising and media studies, U. of Massachusetts-Amherst) has assembled 17 essays, talks, and interviews drawn from his academic and political work over the past two decades. Grappling with
Through a major study of the audiences of The Cosby Show, Professors Jhally and Lewis treat two issues of great social and political importance—how television, America’s most widespread c
The Hollywood Presidency of Ronald Reagan was founded on the skills of the 'Great Communicator'; Bruce Springsteen's 'Born in the USA' is used by the Chrysler Corporation to assure us that the 'pride
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throug
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throug
This new edition of Social Communication in Advertising updates the most comprehensive historical study of advertising and its function within contemporary society. This classic text traces advertisi
