In the almost limitless sea of books, here’s one that will make you laugh as it helps you find your way to books that you’ll want to read.With witty poignancy, The Book Shopper: A Life in Review descr
The book outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to con
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it i
This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attentio
In "The Grace Of Saving", her latest book, we follow the amazing story of Teri Gault from a little girl in Oklahoma all the way to the bright lights of Hollywood and eventually becoming "America's Sma
This book centers on the question on how to gain detailed insights into shopper behavior at the POS and how to optimize the shopping experience in retail environments by using an advanced Intelligent
Demonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks.E
Take a Tour Through the Mind of a Shopper"What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How oft
To market, to market, to buy a fat pig . . . What’s a poor shopper to do when her groceries have a mind of their own? The lively rhymes and innovative artwork make for a perfect lap-sized board book.
With this small and discriminating book as their guide, visitors find themselves strolling down cobblestone back streets that only native Romans know well. Nine walks direct shoppers and window shoppe
To market, to market, to buy a fat pig . . . What’s a poor shopper to do when her groceries have a mind of their own? The lively rhymes and innovative artwork make for a perfect lap-sized board book.
Features up-to-date comprehensive nutritional data, including glycemic-index values, for nearly 1,500 foods, in a book that includes shopping lists, tips for meal planning and dining out and additiona
Shopping just got a whole lot easier (and affordable!) with the debut of The Ultra Simple Coupon Organizer. This easy-to-use, portable book provides every shopper with the best time, money, and stress
Why does no one blink when they are charged three dollars for a cup of coffee?Why do grown men sleep on the street overnight to buy video game systems?How do Dollar Stores cheerfully charge a dollar
This is the fabric and textile directory that dressmakers and fashion designers have been waiting for. This book is like having your own personal shopper – able to recommend fabrics to suit the effect
Not many canning books have the city shopper and cook in mind: the cook who wants to work with a quart of strawberries?not a bushel. In today’s world, the average household doesn’t need a dozen pints
The main question addressed in this book is whether individuation of the contents of thoughts and linguistic expressions is inherently holistic. The authors consider arguments that are alleged to show
In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how
Before you spend money, learn how to be a smart shopper. Make a list of items you need. Buy them when they are on sale, and don’t buy more than you need. Learn to spend wisely in this beginner book.
