An essential new edition—completely revised and updated, with four new chapters—of one of the most important books of the last two decades about how we think, work, and live, by Nobel Prize winner Ric
'The devil gave the woman a nudge: 'Look at that belt full of money peeping out from under the butcher's shirt!''Written for a local German journal and published in 1811, these fabulous, funny, jewel-
Pay attention. Brace yourself. This audio book is set to revolutionize your understanding of evangelism. That revolution stands to affect not just your everyday habits, including encounters you have w
生活很忙,時間很少,選擇很多,而我們做的決定常常不太高明。運用一點推力,結果將大不相同。 這本書讀起來太有趣了。學術界的人怎麼有辦法寫得這麼好。──李維特(Steven D. Levitt),《蘋果橘子經濟學》作者 什麼是Nudge?不是強迫,不是硬性規定,而是一種輕輕的推力,能幫助我們做出更好的決定。只要選擇的架構經過良好的設計,就可以產生對我們有利的推力,同時又不會損害個人的選擇自由。
Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itse
Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use 'nudge theory' to unleash your innat