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International Marketing
作者:Philip Cateora; John Graham; Mary Gilly  出版社:McGraw-Hill College  出版日:2015/11/23 裝訂:精裝
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02-25006600[分機130、131]。
International Marketing
滿額折
作者:Rakesh Mohan Joshi  出版社:Oxford Univ Press USA  出版日:2014/12/02 裝訂:平裝
International Marketing 2e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an
定價:1855 元, 優惠價:1 1855
無庫存,下單後進貨(到貨天數約30-45天)
International Marketing
出版社:Cengage Learning  出版日:2013/10/29 裝訂:平裝
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02-25006600[分機130、131]。
International Marketing
95折
作者:Pervez Ghauri; Philip R. Cateora  出版社:McGraw-Hill Education - Europe  出版日:2014/01/16 裝訂:平裝
定價:3704 元, 優惠價:95 3519
無庫存,下單後進貨(到貨天數約45-60天)
International Marketing
作者:Michael R. Czinkota  出版社:Cengage Learning  出版日:2021/09/01 裝訂:平裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
International Marketing
90折
作者:Baack  出版社:SAGE Publications UK  出版日:2019/01/07 裝訂:平裝
A marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4Ps, culture, language, political, legal and economic
定價:3239 元, 優惠價:9 2915
無庫存,下單後進貨(到貨天數約45-60天)
International Marketing
作者:Baack  出版社:SAGE Publications UK  出版日:2019/01/14 裝訂:精裝
A marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4Ps, culture, language, political, legal and ec
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
International Marketing
作者:Carl Arthur Solberg  出版社:Routledge UK  出版日:2017/12/04 裝訂:精裝
Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties an
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
International Marketing
90折
作者:Carl Arthur Solberg  出版社:Routledge UK  出版日:2017/12/04 裝訂:平裝
Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties an
定價:2399 元, 優惠價:9 2159
無庫存,下單後進貨(到貨天數約45-60天)
Marketing and Market Queens
作者:Martha A. Awo  出版社:Intl Specialized Book Service Inc  出版日:2012/05/15 裝訂:平裝
Awo (statistical social and economic research, U. of Ghana, Legon) examines the damage to the tomato sector in the region caused by the 1981 World Bank and 2001 International Monetary Fund Structural
定價:2472 元, 優惠價:1 2472
無庫存,下單後進貨(到貨天數約30-45天)
Marketing Management in Asia
作者:Stanley Paliwoda  出版社:Taylor & Francis  出版日:2012/09/14 裝訂:精裝
Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest mar
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02-25006600[分機130、131]。
Global Sport Marketing
作者:Michel Desbordes (EDT); Andre Richelieu (EDT)  出版社:Taylor & Francis  出版日:2012/06/11 裝訂:精裝
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This importan
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
國際行銷
作者:許長田  出版社:弘智文化  出版日:2004/09/01 裝訂:精裝
本書特色與優勢利基─◎Focus on Strategic Vision◎Focus on Strategic Positioning◎Focus on Strategic Marketing◎適合企業界參考之實戰教材與個案研究範例◎適合高科技產業擬定策略行銷企劃之實戰工具書◎理論與實務兼備之商學院與管理學院教科書◎適合大學生、研究所、MBA、EMBA學程之教科書
絕版無法訂購
Unimark International
滿額折
作者:Janet Conradi  出版社:Lars Muller Publishers  出版日:2009/10/07 裝訂:精裝
Unimark International was a firm with global reach, with eleven offices in five different countries. Its use of the most modern design approaches and latest marketing methods quickly made it famous an
定價:2200 元, 優惠價:9 1980
無庫存,下單後進貨(到貨天數約45-60天)
Ethics in Marketing and Communications—Towards a Global Perspective
作者:Mary M. Mckinley (EDT)  出版社:Palgrave Macmillan  出版日:2012/01/15 裝訂:精裝
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who brin
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Marketing Programme and Process Standardisation
作者:Tobias Richter  出版社:Peter Lang Pub Inc  出版日:2012/01/19 裝訂:精裝
This study aims at contributing to the international marketing debate by investigating the issue of standardisation based on the experiences of German firms operating in the US market. The sample was
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
European Marketing Data and Statistics 2012
作者:Euromonitor International Ltd (COR)  出版社:Gale ; Cengage Learning  出版日:2012/03/16 裝訂:平裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
INTERNATIONAL MARKETING MANAGEMENT
滿額折
作者:SUBHASH C. JAIN  出版社:SOUTH WESTERN EDUCATIONAL PUBLIS  出版日:1996/01/01 裝訂:平裝
定價:920 元, 優惠價:1 920
無庫存,下單後進貨(採購期約4~10個工作天)
INTERNATIONAL MARKETING 15E
作者:CATEORA  出版社:Mcgraw-Hill; Inc.  出版日:2010/09/24 裝訂:平裝
Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Advances in International Marketing
作者:Tage Koed Madsen (EDT)  出版社:Emerald Group Pub Ltd  出版日:1997/12/01 裝訂:平裝
This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
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