This is the breakthrough marketing strategy from the world's most innovative advertising agency. One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophi
This book explains the key aspects of executing an international IPO. Packed with useful tips, it reviews rules and market practices from the US to Europe, the Middle East, and the Asia-Pacific region. Real-life case studies are used to illustrate all aspects of conducting an IPO, including documentation, valuation, as well as marketing issues.This new edition has been the subject of a complete and detailed revision, including new information pertaining to market developments. Some topics, such as spin-off offerings, SPACs, listing requirements, and due diligence have also been further expanded while some 15 additional IPOs have been included as examples to illustrate various aspects of new offerings.It is most suitable for entrepreneurs, chief executives, and CFOs of companies about to be floated, investor relations professionals, family offices, private equity, hedge fund and institutional investors, and finance students. It will also be of interest to market practitioners such as in
The Long-Awaited Update for Buildinga Thriving ConsultancyCompletely updated for today’s busier-than-ever consultants, this classic guide covers the ins andouts for competing and winning in this ultracompetitive field. You’ll find step-by-step advice on howto raise capital, attract clients, create a marketing plan, and grow your business into a $1 million-per-yearfirm, plus brand-new material on:Blogging and social networkingGlobal consultingDelegating laborProfiting in a troubled marketRetainer businessInternet marketingPraise for the previous editions of Million Dollar Consulting:“If you’re interested in becoming a rich consultant, this book is a must read.”Robert F. Mager, founder and president, Mager Associates, and member of the Training & Development Hall of Fame“Blast out of the per diem trap and into value billing.”Jim Kennedy, founder, publisher, and editor, Consultants News“The advice on developing price structure alone is worth a hundred times the price of the book.”Will
Corporate actions are normally considered as incidental to the business of investing and marketing investments, but in fact they are highly relevant. The aim of this concise guide is to define what co
Real marketing isn’t about racking up clicks and tweets; it’s about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepre
THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, on
The importance and ubiquity of political marketing activities is profound and increasingly recognized, and this timely collection draws together the most influential writings over each phase of its de
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. R
This is an interdisciplinary treatment that covers all aspects of the infiltration of marketing into the political process, including campaign strategies, market segmentation, and media strategy. The
The marketing revolution is herePunk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desperately need.In this radical guide, Richard Laermer and Mark Simmons t
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the
Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements
??????Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s inte
This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, a
Learn the essentials of social media marketing with this 8-hour, self-paced video training softwareSocial media marketing is an essential tool for today's businesses. This economical, professionally p
Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important
When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inev
This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previo
For professionals who feel lost in a forest of marketing and for students who need ways to organize and access what they are learning quickly, this is the guide and sourcebook for you. Rogers lists an
