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【簡體曬書節】 單本79折,5本7折,優惠只到5/31,點擊此處看更多!

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Ahmet Bayraktar (EDT)/ Can Uslay (EDT) (2)
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Alzbeta Kiralova (1)
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Antonia Correia (EDT)/ Juergen Gnoth (EDT)/ Metin Kozak (EDT)/ Alan Fyall (EDT) (1)
Anukrati Sharma (EDT) (1)
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Business Science Reference (25)
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53筆商品,3/3頁
Global Place Branding Campaigns Across Cities, Regions, and Nations
作者:Ahmet Bayraktar (EDT); Can Uslay (EDT)  出版社:Business Science Reference  出版日:2016/07/22 裝訂:精裝
Editors Bayraktar and Uslay present readers with a collection of academic and professional perspectives on marketing strategies and techniques contemporarily employed to brand cities, regions, and nat
定價:10250 元, 優惠價:1 10250
無庫存,下單後進貨(採購期約4~10個工作天)
New Trends and Opportunities for Central and Eastern European Tourism
作者:Nistoreanu; Puiu  出版社:Igi Global  出版日:2020/01/30 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
作者:Ramos; Celia M.Q.; Almeida; Claudia Ribeiro de; Fernandes; Paula Odete  出版社:Igi Global  出版日:2020/01/30 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Tourists?Behaviors and Evaluations
作者:Arch G. Woodside (EDT); Metin Kozak (EDT)  出版社:Emerald Group Pub Ltd  出版日:2014/08/08 裝訂:精裝
The authors propose that complexity theory holds great promise in improving understanding of guests' evaluations of their service experiences. Volume 9 provides answers to the following and additional
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02-25006600[分機130、131]。
Trade Tales ─ Decoding Customers' Stories
滿額折
作者:Arch G. Woodside (EDT)  出版社:Emerald Group Pub Ltd  出版日:2017/09/05 裝訂:精裝
To clarify their own thinking, gain confirmation, and plan, customers tell stories about their interactions with sales and service associates. These stories are told often via blog sites, social-media
定價:8797 元, 優惠價:79 6950
無庫存,下單後進貨(到貨天數約30-45天)
Tourism and Hospitality Management
作者:Metin Kozak (EDT); Nazmi Kozak (EDT)  出版社:Emerald Group Pub Ltd  出版日:2016/09/16 裝訂:精裝
Editors Metin and Nazmi Kozak and present readers with a collection of academic essays and scholarly articles on a variety of subjects related to tourism and the hospitality industry, including bus
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Tourists' Perceptions and Assessments
作者:Arch G. Woodside (EDT); Metin Kozak (EDT)  出版社:Emerald Group Pub Ltd  出版日:2014/06/30 裝訂:精裝
International contributors examine tourists’ perceptions before, during, and after both virtual and actual leisure-related planned and unplanned travel. The book seeks to link the field of tourism per
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Marketing Places and Spaces
作者:Antonia Correia (EDT); Juergen Gnoth (EDT); Metin Kozak (EDT); Alan Fyall (EDT)  出版社:Emerald Group Pub Ltd  出版日:2015/06/22 裝訂:精裝
'Marketing Places and Spaces' covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forget to do so.To provide an indication of the broad
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Field Guide to Case Study Research in Tourism, Hospitality and Leisure
作者:Kenneth F. Hyde (EDT); Chris Ryan (EDT); Arch G. Woodside (EDT)  出版社:Emerald Group Pub Ltd  出版日:2012/06/26 裝訂:精裝
Hyde (Auckland University of Technology, New Zealand) brings together international contributors to reveal the uses of case studies and interviews in the field. Part 1 presents findings based on the a
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Luxury Fashion and Culture
作者:Euniu Ko (EDT); Arch G. Woodside (EDT)  出版社:Emerald Group Pub Ltd  出版日:2013/03/14 裝訂:精裝
Luxury Fashion and Culture focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Consumer Behavior in Tourism and Hospitality Research
滿額折
作者:Arch G. Woodside (EDT); Alain Decrop (EDT)  出版社:Emerald Group Pub Ltd  出版日:2017/08/09 裝訂:精裝
This portrait of contemporary tourists proposes that these travelers create consumption audio-portraits and self-explanations (identity constructions) through their purchases and use of travel-related
定價:7525 元, 優惠價:79 5945
無庫存,下單後進貨(到貨天數約30-45天)
Storytelling-case Archetype Decoding & Assignment Manual Scadam
作者:Arch G. Woodside (EDT); Suresh Sood (EDT)  出版社:Emerald Group Pub Ltd  出版日:2015/09/16 裝訂:精裝
This manual explores the tourism and brand applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. It examines the stories of consumer experiences with br
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Contemporary Challenges of Climate Change, Sustainable Tourism Consumption, and Destination Competitiveness
滿額折
作者:Timo Ohnmacht (EDT); Julianna Priskin (EDT); Jg Stettler (EDT)  出版社:Emerald Group Pub Ltd  出版日:2018/09/12 裝訂:精裝
This volume presents twenty updated and new theories oftravelers’ decisions and behaviors. It describes the advances in theoryconstruction and practical applications of theory in the disciplines oftou
定價:7154 元, 優惠價:79 5652
無庫存,下單後進貨(到貨天數約30-45天)
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