商品簡介
Hyde (Auckland University of Technology, New Zealand) brings together international contributors to reveal the uses of case studies and interviews in the field. Part 1 presents findings based on the analysis of written, spoken, and visual texts, such as tourism promotional materials, diaries of tourists, and focus group discussions. Each chapter concludes with comments on lessons learned about the process of gathering and analyzing data. Part 2 presents interviews with tourism and hospitality executives in different parts of the world, and part 3 offers insight on how to conduct field research abroad. Part 4 presents stakeholder participatory research, such as a case on protecting social and cultural identity in sustainable tourism in Turkey, and part 5 looks at researching indigenous and marginal peoples, with ethnographic case studies on areas such as Pitcairn Island and Hopi territory. Part 6 concerns cross-case analysis. The book is distributed in North America by Turpin Distribution. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)
