PART I: THE WORLD OF MARKETING.1. An Overview of Marketing.2. Strategic Planning for Competitive Advantage.3. Ethics and Social Responsibility.4. The Marketing Environment.5. Developing a Global Visio
Ship Construction, Seventh Edition, offers guidance for ship design and shipbuilding from start to finish. It provides an overview of current shipyard techniques, safety in shipyard practice, material
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Description This text describes the four major methods of nutritional assessment (dietary, anthropometric, biometric, and clinical) in an understandable and contemporary way. It thoroughly covers asse
· A strategic framework identifies the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing.· New— The link between supply chain
1. The Nature of Fluids and the Study of Fluid Mechanics ◾2. Viscosity of Fluids ◾3. Pressure Measurement ◾4. Forces Due to Static Fluids ◾5. Buoyancy and Stability ◾6. Flow of Fluids and Bernoul
The joint IASB/FASB Conceptual Framework retains its role as an important component of this book. As it is further developed, this framework will be an important aspect of the financial accounting env
Explores social psychological science and applies it to contemporary issues and everyday life. This book presents 31 short modules-each readable in a single sitting-that introduce students to such sci
■ 本書優點特色For undergraduate marketing research courses. The uts and bolts?of marketing research. Marketing Research gives students a uts and bolts?understanding of marketing research and provides the
1.NEW! Focus on what’s important: Streamlined Content. EC moves at the speed of technology, and to keep pace with this ever-changing information, this edition has been streamlined from 18 chapters to
Part I. Overview of Financial ManagementCh. 1 Introduction to Financial ManagementPart 2. Understanding Financial Statements and Cash FlowCh. 2 Financial Statements, Taxes, and Cash FlowCh. 3 Working
Modern Tort Law is a comprehensive, accessible and up-to-date introduction to the law of torts. Now in its seventh edition, Vivienne Harpwood’s popular, student-friendly text explains the princi
The seventh edition of The Development of Language, written and contributed by leading researchers, covers language acquisition and development from infancy through adulthood.This authoritative text i
