When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years
This popular, well-respected text continues its strong managerial approach while maintaining its solid, competitive coverage of quantitative methods. The new edition features extensive updates and rev
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The 8 version of this book is published in grayscale in order to meet popular demand for a lower list price versus earlier versions (5, 6 and 7) of this book series. + Written by Tableau insider &
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