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Basics Advertising

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Basics Advertising ─ Art Direction
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出版日:2010/07/21 作者:Nik Mahon  出版社:Ingram Pub Services  裝訂:平裝
? Basics Advertising: Art Direction is a comprehensive look at the role of the art director. It examines the key techniques, approaches and ‘secrets’ involved in the development of creative advertisin
優惠價: 1 1708
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Social Issues of Advertising
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出版日:2016/12/01 作者:Kara CHAN  出版社:香港城市大學出版社  裝訂:平裝
Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores
優惠價: 79 782
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Ogilvy on Advertising in the Digital Age
66 折
出版日:2018/01/09 作者:Miles Young  出版社:Bloomsbury Pub Plc USA  裝訂:精裝
From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.In this
優惠價: 66 752
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The Internet Advertising Report
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出版日:1997/01/01 作者:Mary Meeker  出版社:Harpercollins  裝訂:平裝
In this exciting follow-up to their successful The Internet Report, Wall Street’s Mary Meeker and the technology team at Morgan Stanley offer a groundbreaking look at the hot new world of advertising
優惠價: 79 541
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Stink #2: The Incredible Super-Galactic Jawbreaker (New Cover)
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出版日:2021/03/09 作者:Megan McDonald; Peter H. Reynolds (ILT)  出版社:PBKCANWP  裝訂:平裝
Spurred by a newfound awareness of false advertising, Stink Moody becomes the proverbial kid in a candy store as his letter-writing campaign yields him heaps of free rewards.When Stink buys a mammoth
優惠價: 79 181
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Predatory Thinking
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出版日:2015/09/15 作者:Dave Trott  出版社:Macmillan UK  裝訂:平裝
Powerful strategies for how to out-think the competition, from a great of the advertising worldTwo explorers are walking through the jungle.Suddenly they hear a tiger roar.One explorer sits down and t
優惠價: 66 471
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Just Three Words
75 折
出版日:2015/04/21 作者:Melissa Brayden  出版社:Bold Strokes Books  裝訂:平裝
Sometimes the one you want is the one you least suspect...Accountant Samantha Ennis craves order and structure. As the bookkeeper at the boutique advertising agency she owns with her three best friend
優惠價: 75 483
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Red Dot Design Concept 2011/ 2012 Yearbook
75 折
出版日:2012/02/03 作者:Ken Koo (EDT)  出版社:Innovative Logistics Llc  裝訂:平裝
"Audience: A must for designers, product manufacturers, product managers, purchasing managers, advertising professionals, and product designers looking for innovations and new concepts to create very
優惠價: 75 1795
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Indesign In Easy Steps Covers Cs3, Cs4 &
75 折
出版日:2011/02/28 作者:Shufflebotham  出版社:Mcgraw-Hill; Inc.  裝訂:平裝
If your aim is to get started with the basics; become a competent and confident user; and then to master InDesign - this book is for you. The book builds from the basics, such as the Working Environme
優惠價: 75 494
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Capture the best advertising瘋狂創意
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出版日:2009/01/01 作者:OOOGO INC.  出版社:龍溪國際圖書  裝訂:平裝
在如此大量資訊不斷衝擊消費者的現在,產品廣告如果只是單純的闡述商品本身特性與功能,讀者根本不會留下任何印象,也無法產生購買慾望,這樣就失去了廣告剌激消費的功能,只是白白的浪費了宣傳成本。 《CAPTURE THE BEST ADVERTISING》是一本收錄全球 500 家頂尖創意廣告公司的最新作品,書中除了平面廣告外,還附上收錄了五十多組的影片廣告光碟,每一則廣告不只是給消費者留下深刻的印象,
優惠價: 1 2400
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AIRBRUSH IN JAPAN 1
66 折
出版日:1993/01/01 作者:PETER FEIERABEND; BER  出版社:PAGE ONE  裝訂:平裝
Many of the illustrations contained in this volume are commissioned works, serving a particular purpose — generally that of advertising. Some works by Makoto Kawahara, Ikuo Takeda and Yosuke Onishi re
優惠價: 66 184
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Stink and the Incredible Super-Galactic Jawbreaker
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作者:Megan McDonald; Peter H. Reynolds  出版社:Scholastic Paperbacks  裝訂:平裝
Spurred by a newfound awareness of false advertising, Stink Moody becomes the proverbial kid in a candy store as his letter-writing campaign yields him heaps of free rewards.When Stink buys a mammoth
優惠價: 79 179
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The Invention Hunters Discover How Machines Work
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出版日:2019/07/09 作者:Korwin Briggs  出版社:Little Brown & Co  裝訂:精裝
Learn about machines the fun way! The Magic School Bus meets The Way Things Work in this kid-friendly guide to understanding the basics of simple machines, perfect for budding engineers. The Invention
優惠價: 79 571
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Sterling, Best Dog Ever
66 折
出版日:2018/07/10 作者:Fork Aidan Cassie; Fork Aidan Cassie (ILT)  出版社:Farrar Straus & Giroux  裝訂:精裝
Sterling the dog has always wanted a home. But no home has ever wanted him. So when Sterling sees a sign on the side of the Butlery Cutlery Company advertising free "shipping to homes around the world
優惠價: 66 451
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The Choice Factory
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出版日:2018/02/12 作者:Richard Shotton  出版社:Harriman House Pub  裝訂:平裝
Voted #1 in the BBH World Cup of Advertising Books, 2018Winner of the Sales and Marketing Category at the 2019 Business Book AwardsBefore you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts.With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and
優惠價: 79 651
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Peppa: First Science
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出版日:2017/07/27 作者:Peppa Pig  出版社:Ladybird UK  裝訂:平裝
A hands-on activity book introducing science to young children! Join Peppa and her friends as Daddy Pig teaches them the basics of science.
優惠價: 78 299
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Baby Loves Quarks! 夸克
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出版日:2016/10/04 作者:Ruth Spiro; Irene Chan  出版社:Charlesbridge Pub Inc  裝訂:硬頁書
Growing a scientist is easy when you embrace the basics of particle physics and chemistry—quarks, protons, neutrons, atoms, and molecules—and tie it all to baby’s world. Accurate enough to satisfy an
優惠價: 79 271
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Baby Loves Aerospace Engineering! 航太工程
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出版日:2016/10/04 作者:Ruth Spiro; Irene Chan  出版社:Charlesbridge Pub Inc  裝訂:硬頁書
Even complex science can be boiled down to clear, toddler-friendly basics with a little tongue-in-cheek humor. A Ph.D. in aerospace engineering begins with the simple delight of watching birdies. The
優惠價: 79 271
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Linux Essentials, Second Edition
75 折
出版日:2015/09/04 作者:Bresnahan  出版社:John Wiley & Sons Inc  裝訂:平裝
Linux Essentials 2e provides the beginning Linux and Open Source audience a solid foundation of Linux basics as well as prepare them to take the new LPI Linux Essentials exam. This practical book prov
優惠價: 75 1417
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Beginning Numbers Workbooks, Grade PreK
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出版日:2012/01/24 作者:Sylvan Learning (COR)  出版社:Sylvan Learning Pub  裝訂:平裝
Learn all about the numbers 1 to 10 with Sylvan's proven techniques for success!Learning the basics about numbers is a crucial part of the preparation for kindergarten and an important step on the way
優惠價: 79 331
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How To Do Everything Ipad 2
75 折
出版日:2011/07/11 作者:Joli Ballew  出版社:Mcgraw-Hill; Inc.  裝訂:平裝
"Get the most out of your iPad 2!How to Do Everything: iPad 2 shows you how to quickly master the basics of the iPad 2, including sending/receiving SMS messages and e-mail, surfing the Internet, readi
優惠價: 75 843
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Water Fitness Lesson Plans and Choreography
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出版日:2011/02/28 作者:Christine Alexander  出版社:Human Kinetics  裝訂:平裝
Water Fitness Lesson Plans and Choreography helps new instructors learn the basics of class organization and keeps veteran instructors out of the proverbial teaching rut. This reference
優惠價: 95 2347
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My Basketball Book
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出版日:2000/09/01 作者:Gail Gibbons  出版社:Harpercollins Childrens Books  裝訂:精裝
Basketballs fun--let's play! Find all the basics ion this lively guide. The markings on a basketball court What basketball players wear The three team positions The excitement of passing
優惠價: 79 331
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My Football Book
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出版日:2000/08/01 作者:Gail Gibbons  出版社:Harpercollins Childrens Books  裝訂:精裝
Football is fun--let's play! Find all the basics in this lively guide. The markings on a football field What football players wear The positions, from quarterback to wide receiver The excit
優惠價: 79 331
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My Soccer Book
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出版日:2000/03/01 作者:Gail Gibbons  出版社:Harpercollins Childrens Books  裝訂:精裝
Soccer is fun - let's play! Find all the basics in this lively guide. The markings on a soccer field What soccer players wear The positions, from forward to goalkeeper The excitement of pasing a ball
優惠價: 79 241
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Simplified Design Of Building Structures, 3Rd Edition
66 折
出版日:1995/10/20 作者:Ambrose  出版社:John Wiley & Sons Inc  裝訂:平裝
This book is full of examples of what designers can do once they learn the basics. This book presents an overview of the structural design process for designers with limited backgrounds in engineering
優惠價: 66 4255
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Zipping, Zapping, Zooming Bats (Stage 2)
66 折
出版日:1995/05/01 作者:Ann Earle; Henry Cole (ILT)  出版社:Collins  裝訂:平裝
Bats fly into the spotlight in this exploration of such basics as where the live, how mothers raise their pups, and how they hunt for food. Included as well is a simple plan for a building a backyard
優惠價: 66 200
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Home Book of Taxidermy and Tanning
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出版日:1985/01/01 作者:Gerald Grantz  出版社:Stackpole Books  裝訂:平裝
All the basics for turning out successful taxidermy and tanning projects. Step-by-step instructions are wasy to follow and fully illustrated.
優惠價: 95 1046
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Dr. Seuss's Hop On Pop with 12 Silly Sounds!
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出版日:2025/05/06 作者:Dr Seuss  出版社:Random House  裝訂:硬頁書
An interactive board book adaptation of the Dr. Seuss classic—featuring 12 different sounds! A perfect choice for celebrating Pop on Father's Day and all year long!This interactive adaptation of the classic bestseller will have babies and toddlers giggling with glee! Featuring simple rhymed text that teaches the basics of word construction, combined with wacky illustrations that help decode the words, children can press the matching buttons and listen to sounds that bring the story to life.
優惠價: 79 631
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The Technological Republic: Hard Power, Soft Belief, and the Future of the West
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出版日:2025/02/18 作者:Alexander C. Karp and Nicholas W. Zamiska  出版社:Random House Inc  裝訂:平裝
From one of tech’s boldest thinkers and his longtime deputy and advisor, a sweeping indictment of Silicon Valley, showing how the West has slid into a culture of complacency, even as we enter a new era of mounting global threats.Silicon Valley has lost its way. From the founding of the American republic through much of the twentieth century, our most brilliant engineering minds collaborated with government to advance world-changing technologies. Their efforts secured the West’s dominant place in the geopolitical order. But that relationship has now eroded, with perilous repercussions.The focus of tech companies drifted to consumers, as they constructed elaborate online advertising and social media platforms. The market rewarded this shallow engagement with the potential of technology. The result? An entire generation of talented engineers and founders built photo-sharing apps and marketing algorithms, often unwittingly becoming vessels for the ambitions of others and depriving themselv
優惠價: 7 558
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The Kamogawa Food Detectives
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出版日:2024/04/04 作者:Hisashi Kashiwai; 柏井壽  出版社:Pan Macmillan  裝訂:平裝
Tender, heartwarming and deeply comforting, The Kamogawa Food Detectives is the start of a beautiful and uplifting series that celebrates the joy of delicious food and good company.The Kamogawa Food Detectives, translated from Japanese by Jesse Kirkwood, is the first book in the bestselling, mouth-watering Japanese sleuthing series for fans of Before the Coffee Gets Cold.What’s the one dish you’d do anything to taste just one more time?Down a quiet backstreet in Kyoto exists a very special restaurant. Run by Koishi Kamogawa and her father Nagare, the Kamogawa Diner treats its customers to wonderfully extravagant meals. But that's not the main reason to stop by . . .The father-daughter duo have started advertising their services as 'food detectives'. Through ingenious investigations, they are capable of recreating a dish from their customers' pasts – dishes that may well hold the keys to forgotten memories and future happiness.From the widower looking for a specific noodle dish that his
優惠價: 7 384
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Ecology for Beginners
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出版日:2023/07/06 作者:Andy Prentice; Lan Cook  出版社:Usborne UK  裝訂:精裝
What Ecology is about, and how and why people study it.This book is the perfect answer to the question "What is Ecology, and why should I care?"Explore the basics of Ecology by following a wide variety of real-world examples about how living things cope in all sorts of environments. Learn how ecosystems work, explore how these complicated systems go wrong, and discover what we can do to protect our planet in the future.An ideal book to explain to curious minds what ecology is all about, and what questions ecologists are trying to find answers to, from how to save dying species, to fixing ecosystems through rewilding.
優惠價: 73 399
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My Friend Robot *附音檔QR-Code
79 折
出版日:2022/05/01 作者:Sunny Scribbens  出版社:Barefoot Books  裝訂:有聲書
A STEM singalong that young makers will love. Join a diverse group of budding minds and their friend Robot as they work together to build a treehouse! Designed to ignite interest in STEM â- the integration of science, technology, engineering and math â- this fact-packed singalong introduces kids to simple machines, social-emotional concepts like empathy and teamwork, and the basics of robotics and programming with 6 pages of educational notes. For even more fun, sing and dance along with the animated singalong video using the included QR code! Norma Jean Wright's powerful vocals make this revamp of "London Bridge is Falling Down" a dynamic delight.
優惠價: 79 301
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Classical Music:An Illustrated History
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出版日:2021/09/30 作者:Richard Bratby; Nik Neves  出版社:NQ Publishers  裝訂:精裝
The story of Classical Music in picture, word and sound, from Hildegard of Bingen to Saariaho. Introduces the greatest composers and lets readers hear their most famous works as they read. Shows the instruments and how they are played and combined to make music.Presents a selection of the most well-known operas, symphonies, ballets and concertos. AGES: 8 plus AUTHOR: Richard Bratby is deputy music critic at The Birmingham Post and writes regularly for Gramophone and The Spectator. He is passionate about communicating the joy of classical music to audiences of all ages.Nik Neves is a Brazilian illustrator and graphic artist whose work is widely published in editorial and advertising. SELLING POINTS: . Compelling text is full of fun facts and snippets of information on the life and times of great musicians .Features an app with 100 short audio clips and 90 minutes of listening time . Listen to the music as you read . Includes a good selection of women composers & musicians .The perfe
優惠價: 95 626
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Meet the Ancient Greeks
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出版日:2020/07/09 作者:James Davies  出版社:Templar Publishing  裝訂:平裝
With vibrant, playful artwork and snappy text, learning about ancient Greece has never been cooler.There's so much to digest when it comes to History - how do you know where to begin? These incredible short introductions are just the thing for readers who are beginning to explore ancient history. Get to know the basics on Ancient Greece from religious ceremonies to day to day life, with easy-to-digest, humorous text that is reminiscent of the bestselling Horrible Histories series. James Davies' stunning artwork and infographics provide a fresh nonfiction approach that is sure to captivate young readers.
優惠價: 79 391
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Engineer Academy
79 折
出版日:2017/01/01 作者:Steve Martin; Nastia Sleptsova  出版社:Kane Miller Book Pub  裝訂:平裝
Learn the essential skills to start your own engineering journey with this fun and engaging title. Packed full of great illustrations, fun facts, and absorbing activities, this book guides readers through each strand of engineering science – Mechanics, Aerospace, Robotics, Energy, and Materials. Practical projects, each carefully designed to introduce skills of the sort required by real-life engineers, help kids pick up the basics in a fun, hands-on way. Design a robot, learn how to construct a simple car, create your own levers and pulleys, and build paper planes, plus many other educational and inspirational activities – the sky’s the limit!
優惠價: 79 391
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Vet Academy
79 折
出版日:2017/01/01 作者:Steve Martin; Angela Keoghan  出版社:Kane Miller Book Pub  裝訂:平裝
The crucial topics required to become a veterinarian are covered in this unique activity book —from examining incredible animal anatomy, mastering key observation skills, and learning the importance of vital tasks such as vaccination, to understanding the basics of animal care, recognizing how to differentiate between species, and exploring the three main veterinary fields: pet vet, farm vet, and zoo vet. And it’s packed full of fun craft activities, cool quizzes, and super skill tests. The Vet Kit section contains all sorts of goodies—stickers, a poster, game, and game cards to play with friends.
優惠價: 79 391
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彌敦道
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出版日:2016/08/01 作者:盧沛雄(Kenneth Lo )  出版社:MCCM Creations  裝訂:平裝
彌敦道自北至南貫穿太子(旺角)和尖沙嘴,沿途包括地標及建築計有半島酒店、重慶大廈、九龍公園、九龍清真寺暨伊斯蘭中心、東英大廈等,是九龍市中心的大動脈。彌敦道上店舖林立,大型廣告牌縱橫交錯,交通車水馬龍,時刻都是熙熙攘攘。盧沛雄鏡頭下的彌敦道全景合成圖像(左右兩邊地舖),既親切又陌生,是長時間等候找拍的成果。「也許,我想拍下的,不只是眼前美麗的景象,而是那些不斷流逝的記憶。」二OO五年的彌敦道,今天看來會否陌生? 修訂版保留原版照片,增訂文字,見證十年來彌敦道的變化。Nathan Road is the main thoroughfare in Kowloon, Hong Kong. Running in a south-north direction from Tsim Sha Tsui to Mong Kok district, Nathan Road is lined with landmark buildings such as Peninsula Hotel, Chungking Mansions, Kowloon Park, Islamic Centre connecting the locale districts. Known to locals and tourists as a must-go local fare, its amalgamation of shops, restaurants, advertising billboards, shop signages, and transportation exchanges points with its continuous flow of traffic and people, forms an energetic street scene. Nathan Road, as hustle & bustle as it is, stages an on-going changing scene that one can’t resist revisiting occasionally before a new shop, a new advertising billboard or even a new building replacing the present.In 2005,
優惠價: 79 995
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Architect Academy ― Are You Ready for the Challenge?
79 折
出版日:2016/06/30 作者:Steve Martin; Essi Kimpimaki (ILT)  出版社:Kane Miller Book Pub  裝訂:平裝
From designing a residential street and your perfect play park to learning some of the math skills used by architects, how to read floor plans, and the basics of interior design, the activities in this innovative book encourage imaginative play and problem solving. Includes stickers, a pull-out poster, and press-out game cards.
優惠價: 79 391
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How Brands Grow ─ What Marketers Don't Know
95 折
出版日:2010/04/12 作者:Byron Sharp  出版社:Oxford Univ Press USA  裝訂:精裝
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
優惠價: 95 2277
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