A kaleidoscopic account of the financial carnage of the pandemic, revealing the fear, grit, and gambles that drove the economy’s winners and losers―from a leading Wall Street Journal reporter.The world’s most powerful CEOs never saw it coming. In 2018, after a decade-long bull market, the CEO of American Airlines declared, “I don’t think we’re ever going to lose money again.” The U.S. entered March 2020 riding an eleven-year economic high, with unemployment at record lows, the Dow Jones flirting with 30,000, and the good times certain to continue. By the end of the month, ten million people were out of work, iconic firms were begging for bailouts, and countless small businesses were in freefall. Slick consulting teams and country-club connections were suddenly of little use: CEOs were fumbling in the dark, tossing out long-term strategy and making decisions on the fly that, they hoped, might just save them.In Crash Landing, Liz Hoffman shows how the pandemic set the economy on fire―but