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Cultural Strategy

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Cultural Strategy ─ Using Innovative Ideologies to Build Breakthrough Brands
90 折
出版日:2012/10/25 作者:Douglas Holt; Douglas Cameron  出版社:OUP Academic UK  裝訂:平裝
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most i
優惠價: 9 1646
無庫存
出版日:2010/12/09 作者:Douglas Holt; Douglas Cameron  出版社:Oxford Univ Pr PBKUOXFX  裝訂:平裝
In his pioneering bestseller, How Brands Become Icons, Douglas Holt created a new cultural approach to brand strategy---what he called cultural branding. Holt demonstrated that brands become powerful
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
How Brands Innovate: The Principles of Cultural Strategy
滿額折
出版日:2022/03/01 作者:Douglas Holt  出版社:Oxford Univ Pr  裝訂:精裝
優惠價: 1 1062
無庫存
出版日:2023/12/14 作者:Roy Boyne  出版社:SAGE PUBN  裝訂:精裝
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
普通型高中英文(乙版)第五冊大考必勝實戰題本(附解析夾冊)
90 折
出版日:2025/08/01 作者:王婉倩; 楊舒涵-編著  出版社:三民書局  裝訂:平裝
1. 本書邀請名師撰寫,針對篇章結構、閱讀測驗、素養圖表、混合題四大題型,配合課本介紹的Reading Strategy及Information Visualization等單元,精心設計練習題組,可供教師作為教學搭配,亦可供學生自行複習使用,有效加強大考實戰力。2. 本書附贈解析夾冊,包含文章中譯、逐題詳解,並加碼提供名師錄製的解題影片,隨掃隨看,自學、複習超便利!
優惠價: 9 112
庫存 > 10
普通型高中英文(乙版)第四冊大考必勝實戰題本(附解析夾冊)
90 折
出版日:2025/02/28 作者:王婉倩; 楊舒涵-編著  出版社:三民書局  裝訂:平裝
1. 本書邀請名師撰寫,針對篇章結構、閱讀測驗、素養圖表、混合題四大題型,配合課本介紹的Reading Strategy及Information Visualization等單元,精心設計練習題組,可供教師作為教學搭配,亦可供學生自行複習使用,有效加強大考實戰力。2. 本書附贈解析夾冊,包含文章中譯、逐題詳解,並加碼提供名師錄製的解題影片,隨掃隨看,自學、複習超便利!
優惠價: 9 135
庫存 > 10
普通型高中英文(乙版)第二冊大考必勝實戰題本(附解析夾冊)
90 折
出版日:2025/02/01 作者:王婉倩; 楊舒涵-編著  出版社:三民書局  裝訂:平裝
1. 本書邀請名師撰寫,針對篇章結構、閱讀測驗、素養圖表、混合題四大題型,配合課本介紹的Discourse Focus、Reading Strategy及Information Visualization等單元,精心設計練習題組,可供教師作為教學搭配,亦可供學生自行複習使用,有效加強大考實戰力。2. 本書附贈解析夾冊,包含文章中譯、逐題詳解,並加碼提供名師錄製的解題影片,隨掃隨看,自學、複習超便利!
優惠價: 9 135
庫存 > 10
普通型高中英文(乙版)第三冊大考必勝實戰題本(附解析夾冊)
90 折
出版日:2024/08/01 作者:王婉倩; 楊舒涵-編著  出版社:三民書局  裝訂:平裝
1. 本書邀請名師撰寫,針對篇章結構、閱讀測驗、素養圖表、混合題四大題型,配合課本介紹的Discourse Focus、Reading Strategy及Information Visualization等單元,精心設計練習題組,可供教師作為教學搭配,亦可供學生自行複習使用,有效加強大考實戰力。2. 本書附贈解析夾冊,包含文章中譯、逐題詳解,並加碼提供名師錄製的解題影片,隨掃隨看,自學、複習超便利!
優惠價: 9 135
庫存 > 10
普通型高中英文(乙版)第三冊大考必勝實戰題本(附解析夾冊)
90 折
出版日:2024/08/01 作者:王婉倩; 楊舒涵-編著  出版社:三民書局  裝訂:平裝
1. 本書邀請名師撰寫,針對篇章結構、閱讀測驗、素養圖表、混合題四大題型,配合課本介紹的Discourse Focus、Reading Strategy及Information Visualization等單元,精心設計練習題組,可供教師作為教學搭配,亦可供學生自行複習使用,有效加強大考實戰力。2. 本書附贈解析夾冊,包含文章中譯、逐題詳解,並加碼提供名師錄製的解題影片,隨掃隨看,自學、複習超便利!
優惠價: 9 135
庫存 > 10
普通型高中英文(乙版)第二冊大考必勝實戰題本(附解析夾冊)
90 折
出版日:2024/02/01 作者:王婉倩; 楊舒涵-編著; 王婉倩; 楊舒涵  出版社:三民書局  裝訂:平裝
1. 本書邀請名師撰寫,針對篇章結構、閱讀測驗、素養圖表、混合題四大題型,配合課本介紹的Discourse Focus、Reading Strategy及Information Visualization等單元,精心設計練習題組,可供教師作為教學搭配,亦可供學生自行複習使用,有效加強大考實戰力。2. 本書附贈解析夾冊,包含文章中譯、逐題詳解,並加碼提供名師錄製的解題影片,隨掃隨看,自學、複習超便利!
優惠價: 9 135
庫存 > 10
普通型高中英文(乙版)第一冊大考必勝實戰題本(附解析夾冊)
90 折
出版日:2023/08/01 作者:王婉倩; 陳怡帆; 楊舒涵-編著  出版社:三民書局  裝訂:平裝
1. 本書邀請名師撰寫,針對篇章結構、閱讀測驗、素養圖表、混合題四大題型,配合課本介紹的Discourse Focus、Reading Strategy及Information Visualization 等單元,精心設計練習題組,可供教師作為教學搭配,亦可供學生自行複習使用,有效加強大考實戰力。 2. 本書附贈解析夾冊,包含文章中譯、逐題詳解,並加碼提供名師錄製的解題影片,隨掃隨看,自學、複習超便利!
優惠價: 9 108
庫存 > 10
普通型高中英文(乙版)第一冊大考必勝實戰題本(附解析夾冊)
90 折
出版日:2023/08/01 作者:王婉倩; 陳怡帆; 楊舒涵-編著  出版社:三民書局  裝訂:平裝
1. 本書邀請名師撰寫,針對篇章結構、閱讀測驗、素養圖表、混合題四大題型,配合課本介紹的Discourse Focus、Reading Strategy及Information Visualization 等單元,精心設計練習題組,可供教師作為教學搭配,亦可供學生自行複習使用,有效加強大考實戰力。 2. 本書附贈解析夾冊,包含文章中譯、逐題詳解,並加碼提供名師錄製的解題影片,隨掃隨看,自學、複習超便利!
優惠價: 9 135
庫存 > 10
Marketing Channel Strategy ― An Omni-channel Approach
滿額折
出版日:2019/12/11 作者:Robert W. Palmatier; Eugene Sividas; Louis W. Stern; Adel I. El-Ansary  出版社:Routledge  裝訂:平裝
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classi
優惠價: 1 1480
庫存:1
企業管理學報-第49卷第2期(113/06)
滿額折
出版日:2024/07/01 作者:國立臺北大學  出版社:臺北大學企業管理學系  裝訂:平裝
Using modified Delphi method to explore the key success factors of enterprise service volunteer groups: A case study of SME Honorary Instructors Association Exploring the impact of Martech on marketing strategy Exploring the impact of Martech on marketing strategy
優惠價: 88 220
庫存:5
居鄉懷國:南宋鄉居士人劉宰的家國理念與實踐(限量親簽版)
滿額折
出版日:2023/10/04 作者:黃寬重-著  出版社:三民書局  裝訂:平裝
«每個人的故事都有它的意義——透過挖掘劉宰的生命故事,探索南宋士人的崇高使命感 «不再侷限皇帝達官顯要的歷史——重新建構南宋基層社會樣貌 ◎「與士大夫共治天下」不是說說而已——致仕歸鄉仍有志於社會 劉宰是何許人也?劉宰並非南宋重臣名宦,身分僅為地方士人官僚,他在官途順遂且尚處壯年之時,毅然辭官返鄉。由於他過往擔任地方基層官的種種經驗,加之家鄉鎮江府金壇縣位處南宋與金的邊境,是當時南宋政局動盪的首衝之地,於是他選擇「退而不休」,不只積極號召、凝聚鄉親人力,更多次推動大型社會公益活動。 ◎小人物立大功——誰說只有權有勢的官宦才能影響政局及社會 縱然劉宰不似同時代的史彌遠、韓侂冑等人威名赫赫,劉宰雖已脫離官場,他仍時常與當權者通信,並且依據自己在地方地所聞所見,提供政策解決方案,同時對時局提出建言。他作為政府官方與地方士人的中介,促使南宋地方政府與基層社會緊密連結,展現南宋時代的獨特士人社會力。 作者結合地理環境和時代政局的變動,描繪劉宰一生所關注、推動以及與時代環境緊密連結的家國事業,藉由認識劉宰他的人格特質以及他所代表的南宋時代的士人社會力微觀研究出發,剖析環境與資源對區域的發展影響,建構出更完整的南宋社會樣貌,試圖從與過往不同的視角理解南宋在中國歷史轉型期的關鍵地位。 Huang Kuanchung is a social historian, political historian, cultural historian, and intellectual historian all at once. All his talents are in apparent in this fascinating and important study of Liu Zai 劉宰in Southern Song local society and national politics. 黃寬重同時是社會、政治、文化和思想史學家。他所有的才能,在這部精彩且重要的關於南宋地方社會和國家政治的劉宰研究中,顯露無遺。——Peter Bol(
優惠價: 85 476
庫存 > 10
居鄉懷國:南宋鄉居士人劉宰的家國理念與實踐
滿額折
出版日:2023/10/04 作者:黃寬重-著  出版社:三民書局  裝訂:平裝
«每個人的故事都有它的意義——透過挖掘劉宰的生命故事,探索南宋士人的崇高使命感 «不再侷限皇帝達官顯要的歷史——重新建構南宋基層社會樣貌 ◎「與士大夫共治天下」不是說說而已——致仕歸鄉仍有志於社會 劉宰是何許人也?劉宰並非南宋重臣名宦,身分僅為地方士人官僚,他在官途順遂且尚處壯年之時,毅然辭官返鄉。由於他過往擔任地方基層官的種種經驗,加之家鄉鎮江府金壇縣位處南宋與金的邊境,是當時南宋政局動盪的首衝之地,於是他選擇「退而不休」,不只積極號召、凝聚鄉親人力,更多次推動大型社會公益活動。 ◎小人物立大功——誰說只有權有勢的官宦才能影響政局及社會 縱然劉宰不似同時代的史彌遠、韓侂冑等人威名赫赫,劉宰雖已脫離官場,他仍時常與當權者通信,並且依據自己在地方地所聞所見,提供政策解決方案,同時對時局提出建言。他作為政府官方與地方士人的中介,促使南宋地方政府與基層社會緊密連結,展現南宋時代的獨特士人社會力。 作者結合地理環境和時代政局的變動,描繪劉宰一生所關注、推動以及與時代環境緊密連結的家國事業,藉由認識劉宰他的人格特質以及他所代表的南宋時代的士人社會力微觀研究出發,剖析環境與資源對區域的發展影響,建構出更完整的南宋社會樣貌,試圖從與過往不同的視角理解南宋在中國歷史轉型期的關鍵地位。 Huang Kuanchung is a social historian, political historian, cultural historian, and intellectual historian all at once. All his talents are in apparent in this fascinating and important study of Liu Zai 劉宰in Southern Song local society and national politics. 黃寬重同時是社會、政治、文化和思想史學家。他所有的才能,在這部精彩且重要的關於南宋地方社會和國家政治的劉宰研究中,顯露無遺。——Peter Bol(包弼德)&n
優惠價: 79 442
庫存 > 10
Fragmented Memories and Screening Nostalgia for the Cultural Revolution
滿額折
出版日:2020/08/01 作者:Jing Meng  出版社:香港大學出版社  裝訂:精裝
Fragmented Memories and Screening Nostalgia for the Cultural Revolution argues that films and TV dramas about the Cultural Revolution made after China’s accession to the WTO in 2001 tend to represent
優惠價: 79 1430
庫存:6
Winning in Service Markets ─ Success Through People, Technology and Strategy
滿額折
出版日:2016/09/05 作者:Jochen Wirtz  出版社:World Scientific Pub Co Inc  裝訂:平裝
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound a
優惠價: 9 1499
庫存:1
The Hundred-Year Marathon ─ China's Secret Strategy to Replace America As the Global Superpower
滿額折
出版日:2016/03/15 作者:Michael Pillsbury  出版社:Griffin  裝訂:平裝
One of the U.S. government's leading China experts reveals the hidden strategy fueling that country's rise - and how Americans have been seduced into helping China overtake us as the world's leading s
優惠價: 79 600
庫存:1
Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases 17/E
滿額折
出版日:2009/04/01 作者:ARTHUR THOMPSON; JOHN GAMBLE; A. J. STRICKLAND III  出版社:Mcgraw-Hill; Inc.  裝訂:平裝
Crafting and Executing Strategy presents the latest research findings from the literature and cutting-edge strategic practices of companies. The chapter content continues to be solidly mainstream and
優惠價: 1 1280
庫存:1
出版日:2008/01/10 作者:Greg Forter (EDT); Paul Allen Miller (EDT)  出版社:State Univ of New York Pr  裝訂:平裝
Explores psychoanalytic approaches to cultural studies.
優惠價: 1 2097
庫存:1
The Cultural Revolution in the Foreign Ministry of China
滿額折
出版日:2004/01/01 作者:MA Jisen  出版社:香港中文大學出版社  裝訂:平裝
The Cultural Revolution, which occurred between 1966 and 1976, was a major unforgettable event in modern Chinese history. For more than thirty years, the prevalent view of the Cultural Revolution in t
優惠價: 9 747
庫存:2
The 70's Biweekly: Social Activism and Alternative Cultural Production in 1970s Hong Kong
滿額折
出版日:2023/06/01 作者:Lu Pan(EDI)  出版社:香港大學出版社  裝訂:平裝
An examination of the 1970s art and culture scene in Hong Kong through the lens of an independent youth magazine. Taking The 70's Biweekly--an independent youth publication in 1970s Hong Kong--as the main thread, this edited collection investigates an unexplored trajectory of Hong Kong's cultural and artistic production in the 1970s. The 70's Biweekly stands out from many other independent magazines with its unique blending of radical political theories, social activism, avant-garde art, and local literature. By taking the magazine as a node of social and cultural activism from and around which actions, debates, community, and artistic practices are formed, this book fills gaps in the study of how young Hong Kong cultural producers carved out an alternative space to speak out against established authorities. Split into three parts, The 70's Biweekly provides readers with a panoramic view of the political and cultural activism in Hong Kong during the 1970s, featuring writings on art and
優惠價: 79 893
庫存:2
The Royal Netherlands Navy of World War II
滿額折
出版日:2020/08/20 作者:Ryan K. Noppen  出版社:Osprey Games  裝訂:平裝
In the late 19th and early 20th century, a combination of coastal defence for the homeland and fleet defence for the East Indies became the established naval strategy for the Royal Dutch Navy and set
優惠價: 79 564
庫存:1
A Study of Cultural Interaction and Linguistic Contact: Approaching Chinese Linguistics from the Periphery
滿額折
出版日:2017/01/01 出版社:臺大出版中心  裝訂:平裝
This study is an attempt to reorient the field of Chinese linguistics from the perspective of the new field of cultural interaction studies. The author, approaching Chinese linguistics from the periph
優惠價: 9 648
庫存:4
Cross-Cultural Design ─ 6th International Conference, CCD 2014, Held As Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014, Proceedings
75 折
出版日:2014/05/27 作者:P. L. Patrick Rau (EDT)  出版社:Springer-Verlag New York Inc  裝訂:平裝
This volume constitutes the refereed proceedings of the 6th International Conference on Cross-Cultural Design, CCD 2014, held as part of the 16th International Conference on Human-Computer Interaction
優惠價: 75 5062
庫存:1
Likeable Business―Why Today's Consumers Demand More and How Leaders Can Deliver
75 折
出版日:2012/11/02 作者:Dave Kerpen  出版社:Mcgraw-Hill; Inc.  裝訂:精裝
You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today's hyperconnected society: if your business isn't like
優惠價: 75 798
庫存:2
Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics
75 折
出版日:2011/07/19 作者:MARSHALL SPONDER  出版社:Mcgraw-Hill; Inc.  裝訂:精裝
Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role
優惠價: 75 1181
庫存:2
All About Short Selling ─ The Easy Way to Get Started
75 折
出版日:2011/03/16 作者:TAULLI  出版社:Mcgraw-Hill; Inc.  裝訂:平裝
Win the high-stakes game of short selling!Short selling is growing in popularity—and for good reason. A smart shorting strategy can yield impressive profits while decreasing portfolio risk.All About S
優惠價: 75 1169
庫存:1
Organizational Behavior 3/E ISV
77 折
出版日:2010/12/14 作者:HITT  出版社:指南書局 
Hitt's engaging book will help managers understand the linkage between managing behavior effectively and the organisation's ability to formulate and implement its strategy. It emphasises the relations
優惠價: 77 962
庫存:1
Strategic Marketing
滿額折
出版日:2010/01/01 作者:JAIN; HALEY  出版社:Cengage Learning  裝訂:平裝
‧Current thoughts and concepts in marketing strategy formulation, based on constructs that have taken place in the field ‧Incorporation of global focus throughout the book ‧Discussion of problems and
優惠價: 1 1150
庫存:1
Global eyes student book 2
77 折
出版日:2008/08/01 作者:邱建倫總編輯  出版社:希伯崙  裝訂:平裝
本書內容包含High-interest topics、Key Words、Language Tips、Reading Strategy、Grammar等相關英語練習題型。
優惠價: 77 385
庫存:7
10 PHRASES INFLUENTIAL TO TAIWAN
77 折
出版日:2006/05/18 出版社:台灣英文新聞  裝訂:平裝
本書介紹十個重要的台灣俚語。There are many sentences,comprised of only a few words,which can encapsulate an idea or strategy of great historic significance. Readers can easily learn wisdom or heroic thinking from j
優惠價: 77 115
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In Other Worlds: Essays in Cultural Politics
75 折
出版日:2006/05/01 作者:Gayatri Chakravorty Spivak  出版社:Routledge UK  裝訂:平裝
In this classic work, Gayatri Chakravorty Spivak, one of the leading and most influential cultural theorists working today, analyzes the relationship between language, women and culture in both Wester
優惠價: 75 989
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The New First Dictionary of Cultural Literacy ─ What Your Child Needs to Know
66 折
出版日:2004/10/01 作者:E.D.HIRSCH; JR.  出版社:Mariner Books  裝訂:平裝
Fully updated for the twenty-first century, The New First Dictionary of Cultural Literacy lists essential facts in twenty-one subject areas to promote successful learning in kids. ? Child education ex
優惠價: 66 501
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Haunted by the Civil War: Cultural Testimony in the Nineteenth-Century United States
90 折
出版日:2025/10/28 作者:Shirley Samuels  出版社:Princeton Univ Pr  裝訂:精裝
How the legacy of the Civil War--as presented by writers, poets, and artists of the time--has shaped American visions of democracy In Haunted by the Civil War, Shirley Samuels explores the work of Walt Whitman, Emily Dickinson, Herman Melville, Frederick Douglass, Charlotte Perkins Gilman, and others to investigate the long cultural shadow of America's cataclysmic sundering. Juxtaposing these texts with images--ranging from paintings by Winslow Homer to newspaper and magazine illustrations of political controversies--Samuels argues that the Civil War still haunts our attitudes toward democracy. The recent toppling of Confederate monuments, the continuing protests over racial and sexual discrimination, immigration, and Indigenous land rights: each of these forms part of the war's legacy. Examining the fraught deliberations about an ideal American democracy in the early republic, Samuels turns to the language of sensation in the poetry of Melville, Dickinson, and Whitman alongside Lincol
優惠價: 9 1728
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The Resilience of Cultural Landscapes: Perspectives from UNESCO World Heritage Sites
90 折
出版日:2024/05/03 作者:Fabrizio Aimar  出版社:Springer Nature  裝訂:精裝
This book explores the possibility of building the resilience of the UNESCO cultural landscapes, both using theoretical conceptions and practical strategies and actions. Two case studies have been selected, one in Italy and one in China, which have then been explored for the first time in such a comparative way. Different notions of landscape, as well as the driving force of changes affecting these landscapes, are examined and compared.Moreover, the perceptions of the local communities regarding these landscapes are examined, using online questionnaires with over 400 participants. This research highlights the need for an integrated management system, building stronger rural communities able to manage change and continuity. Five pillars to build the resilience of these landscapes have been provided, with schemes and figures, requiring a people-centered approach in their management.This book demonstrates strong connections between identity and landscape resilience, especially in inlandar
優惠價: 9 6299
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China's Energy Security in the Twenty-First Century: The Role of Global Governance and Climate Change
滿額折
出版日:2023/03/13 作者:Kaho Yu  出版社:香港大學出版社  裝訂:精裝
Kaho Yu’s China’s Energy Security in the Twenty-First Century: The Role of Global Governance and Climate Change explores the evolution of China’s energy security from its bilateral going-out strategy to its more multilateral Belt and Road Initiative. By analysing the topic from a multidisciplinary perspective, this book examines China’s evolving role in global energy governance through four empirical case studies: China’s energy cooperation with Russia and Central Asia, Africa, the European Union, and the Asia Infrastructure Investment Bank.
優惠價: 79 1959
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China Pluperfect I:Epistemology of Past and Outside in Chinese Art
滿額折
出版日:2022/07/01 作者:Frank Vigneron  出版社:香港中文大學出版社  裝訂:精裝
Initially based on a comparative study of Chinese and Euro-American art theory in the 18th and 19th centuries, this book examines how both cultures looked at their own past and their outside, i.e. what was construed as not belonging to their own cultural sphere, and how they devised new ways of adapting them into evolving cultural constructs.While the 17th century was still a time when the epistemological backgrounds of both civilizations were so profoundly different that nearly no dialogue was possible, the 18th century saw the emergence in both places of profound changes that would get them close enough to create the conditions for the beginning of a conversation. First quite superficial and taking shape mostly in the decorative arts, this process of rapprochement, while remaining chaotic and unpredictable, led to wider and more profound zones of contact throughout the late 19th and 20th centuries. Through the reinterpretations of each other’s cultural creations, these zones of conta
優惠價: 9 1359
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The Tao of S: America's Chinee & the Chinese Century in Literature and Film
滿額折
出版日:2022/06/07 作者:Sheng-mei Ma(馬聖美)  出版社:臺大出版中心  裝訂:精裝
書系名稱:East-West Cultural Encounters in Literature & Cultural StudiesTHE TAO OF S is an engaging study of American racialization of Chinese and Asians, Asian American writing, and contemporary Chinese cultural production, stretching from the nineteenth century to the present. Sheng-mei Ma examines the work of nineteenth-century “Sinophobic” American writers, such as Bret Harte, Jack London, and Frank Norris, and twentieth-century “Sinophiliac” authors, such as John Steinbeck and Philip K. Dick, as well as the movies Crazy Rich Asians and Disney’s Mulan and a host of contemporary Chinese authors, to illuminate how cultural stereotypes have swung from fearmongering to an overcompensating exultation of everything Asian. Within this framework Ma employs the Taoist principle of yin and yang to illuminate how roles of the once-dominant American hegemony—the yang—and the once-declining Asian civilization—the yin—are now, in the twenty-first century, turned upside down as China rises to writ
優惠價: 9 1080
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