A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step ins
Design and Designing will provide the reader with a very broad and critical understanding of what is an essentially practical subject. Designing today is less a craft and more a part of the knowledge
Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly
Representing a new generation of designers in Japan, Kenya Hara (born 1958) pays tribute to his mentors, using long overlooked Japanese icons and images in much of his work. In Designing Design, he im
With 304 pages featuring hundreds of color images and informative text, this title illustrates how designing for an interior space can be a direct, strategic response to a building's intrinsic archite
Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo or commercial maki
The twenty-one contributions to About: Designing draw on a rich variety of methodological positions, research backgrounds and design disciplines including architecture, product design, engineering, ap
Turn editorial challenges into graphic solutionsHow does a designer create graphic solutions to thebehind-the-scenes editorial challenges at a magazine? DesigningMagazines is the complete guide to und
Inclusive Design is a documentation of the attitudes, values and practices of property professionals, including developers, surveyors and architects, in responding to the building needs of disabled pe
