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Guerrilla Copywriting

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出版日:2006/11/01 作者:Jay Conrad Levinson; David Garfinkel  出版社:Ingram Pub Services  裝訂:有聲書
This 2 Disc CD set contains 1 Audio CD running over 60 minutes and 1 BONUS Data CD containing 3 highly celebrated Digital Books. 1. Guerrilla Marketing: Put Your Advertising on Steroids by Jay Conrad
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For Whom The Bell Tolls
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出版日:2009/03/05 作者:Ernest Hemingway  出版社:Vintage Classics UK  裝訂:平裝
High in the pine forests of the Spanish Sierra, a guerrilla band prepares to blow up a vital bridge. Robert Jordan, a young American volunteer, has been sent to handle the dynamiting. There, in the mo
優惠:挖寶專區-原文書 優惠價: 66 362
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The Twilight World
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出版日:2022/06/14 作者:Werner Herzog  出版社:Vintage Publishing  裝訂:精裝
德國新浪潮名導韋納荷索放下導演筒,以書寫刻畫藏身盧邦島叢林多年,不願相信二戰已然結束的日軍小野田寬郎的無數個日子。從與同袍死守到僅剩自己頑抗,藉小野田生前受荷索專訪的紀錄,半重現半想像地描繪出被自己禁錮於這場荒誕幻夢中的年輕軍人,叢林裡的29年長夜。Hold the island until the Imperial army's return. You are to defend its territory by guerrilla tactics, at all costs... There is only one rule:You are forbidden to die by your own hand.In the event of your capture by the enemy, you are to give them all the misleading information you can.In 1944, on Lubang Island in the Philippines, with Japanese troops about to withdraw, Lieutenant Hiroo Onoda was given orders by his superior officer. So began Onoda's long campaign, during which he became fluent in the hidden language of the jungle. Soon weeks turned into months, months into years, and years into decades - until eventually time itself seemed to melt away. All the while Onoda continued to fight his fictitious war, at once surreal and tragic, at first with other soldiers, and then, finally, alone, a character in a novel of his own making. The Twilight World im
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Persuasive Copywriting ― Cut Through the Noise and Communicate With Impact
90 折
出版日:2019/01/28 作者:Andy Maslen  出版社:Kogan Page Ltd  裝訂:平裝
Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notorious
優惠價: 9 1732
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Copywriting
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出版日:2008/06/10 作者:Rob Bowdery  出版社:Ingram Pub Services  裝訂:平裝
Learn the art of conceptual copywriting from a master * Concentrates on the copywriter-client relationship * Includes exercises and case studies of some of the best ad campaigns from around the world
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Broadcast/Broadband Copywriting
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出版日:2009/07/25 作者:Peter B. Orlik  出版社:Allyn & Bacon  裝訂:平裝
Broadcast/Broadband Copywriting is the most widely used book for learning how to write all types of copy for the electronic media. This book addresses the fundamental rules and techniques common to el
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Guerrilla Publicity
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出版日:2020/10/27 作者:Jay Conrad Levinson  出版社:Morgan James Pub  裝訂:平裝
Guerrilla Publicity - a well-known child of the Guerrilla Marketing Series―is an easy to use book that is perfect for every level of knowledge.Guerrilla Publicity provides expert advice for how to use
優惠價: 79 599
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Write to Sell:The Ultimate Guide to Copywriting
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出版日:2019/09/23 作者:Andy Maslen  出版社:Marshall Cavendish International (Asia) Pte Ltd  裝訂:平裝
How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like - and sound like? Write to Sell has the answers! Read this book and you'll learn: - The c
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Teach Yourself Copywriting in a Week
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出版日:2016/03/10 作者:Robert Ashton  出版社:Teach Yourself Books UK  裝訂:平裝
The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly
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Moneywords ― Easy-to-use Copywriting & Marketing Secrets That Sell Anything to Anyone
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出版日:2014/09/04 作者:Ray Edwards  出版社:Createspace Independent Pub  裝訂:平裝
MoneyWords is part of the powerful Quick & Easy Copywriting Series by Ray Edwards. This series is perfect for anyone who wants to see more sales, have more clients, and achieve greater success
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Ninos De La Guerrilla
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出版日:2012/10/27 作者:Jose Cruz  出版社:Textstream  裝訂:平裝
NI OS DE LA GUERRILLA (Ak'alab' reche le guerrilla). Es la historia que nos revela como la tranquilidad, la paz, y la armon a de las comunidades campesinas, repentinamente fue arrebatada con violencia
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Guerrilla Marketing Remix
90 折
出版日:2011/09/29 作者:LEVINSON  出版社:Mcgraw-Hill; Inc.  裝訂:軟精
The father of Guerrilla Marketing delivers his ultimate collectionThe very best of Guerrilla Marketing'the definitive collection of monumental strategies, tactics, secrets, and tools that took Levinso
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GUERRILLA MARKETING IN 30 DAYS
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出版日:2009/08/04 作者:JAY CONRAD LEVINSON  出版社:Mcgraw-Hill; Inc.  裝訂:平裝
Start Your Guerrilla Marketing Power PlanThe Father of Guerrilla Marketing, Jay Conrad Levinson, and marketing master Al Lautenslager equip you with a winning 30-day plan to revolutionize your marketi
優惠價: 9 701
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出版日:2008/01/04 作者:Milan D. Meeske  出版社:Cengage Learning  裝訂:平裝
COPYWRITING FOR THE ELECTRONIC MEDIA helps students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. It begins with the introduction of the b
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Guerrilla Marketing In 30 Days Workbook
90 折
出版日:2006/11/06 作者:EPRESS  出版社:Mcgraw-Hill; Inc.  裝訂:平裝
30 Days to SuccessFrom the father of guerrilla marketing, Jay Conrad Levinson!This powerful workbook walks you through the process of developing a high-impact, low-cost guerrilla marketing plan. Thir
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Guerrilla Marketing for the New Millennium
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出版日:2005/09/30 作者:Jay Conrad Levinson  出版社:Morgan James Pub  裝訂:平裝
The Internet is the ultimate guerrilla battlefield, according to the bestselling author of "Guerrilla Marketing." His newest book provides the definitive place to get started, where readers will find
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Guerrilla Warfare ─ Che Guevara
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出版日:1998/09/01 作者:Ernesto Guevara  出版社:Bison Books  裝訂:平裝
This indispensable book includes three of Che Guevara’s most influential essays describing his tactical philosophy of fighting a guerrilla war in Latin America. Guerrilla Warfare, written in 1960, out
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Guerrilla Girls: The Art of Behaving Badly
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出版日:1911/12/30 作者:Guerrilla Girls  出版社:Chronicle Books Llc  裝訂:精裝
Guerrilla Girls: The Art of Behaving Badly is the first book to catalog the entire career of the Guerrilla Girls from 1985 to present. The Guerrilla girls are a collective of political feminist arti
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Guerrilla Marketing ― Counterinsurgency and Capitalism in Colombia
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出版日:2018/11/26 作者:Alexander L. Fattal  出版社:Univ of Chicago Pr  裝訂:精裝
Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how th
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Guerrilla Marketing ― Counterinsurgency and Capitalism in Colombia
90 折
出版日:2018/11/26 作者:Alexander L. Fattal  出版社:Univ of Chicago Pr  裝訂:平裝
Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how th
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The Guerrilla Hunters ─ Irregular Conflicts During the Civil War
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The Guerrilla Hunters brings together an impressive roster of experts examining themyriad issues of the American Civil War’s many guerrilla conflicts. The study ofguerrilla warfare has entered a renai
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The Ethics of Insurgency ― A Critical Guide to Just Guerrilla Warfare
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出版日:2014/12/31 作者:Michael L. Gross  出版社:Cambridge Univ Pr  裝訂:平裝
As insurgencies rage, a burning question remains: how should insurgents fight technologically superior state armies? Commentators rarely ask this question because the catchphrase 'we fight by the rules, but they don't' is nearly axiomatic. But truly, are all forms of guerrilla warfare equally reprehensible? Can we think cogently about just guerrilla warfare? May guerrilla tactics such as laying improvised explosive devices (IEDs), assassinating informers, using human shields, seizing prisoners of war, conducting cyber strikes against civilians, manipulating the media, looting resources, or using nonviolence to provoke violence prove acceptable under the changing norms of contemporary warfare? The short answer is 'yes', but modern guerrilla warfare requires a great deal of qualification, explanation, and argumentation before it joins the repertoire of acceptable military behavior. Not all insurgents fight justly, but guerrilla tactics and strategies are also not always the heinous pract
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出版日:2014/12/31 作者:Michael L. Gross  出版社:Cambridge Univ Pr  裝訂:精裝
As insurgencies rage, a burning question remains: how should insurgents fight technologically superior state armies? Commentators rarely ask this question because the catchphrase 'we fight by the rules, but they don't' is nearly axiomatic. But truly, are all forms of guerrilla warfare equally reprehensible? Can we think cogently about just guerrilla warfare? May guerrilla tactics such as laying improvised explosive devices (IEDs), assassinating informers, using human shields, seizing prisoners of war, conducting cyber strikes against civilians, manipulating the media, looting resources, or using nonviolence to provoke violence prove acceptable under the changing norms of contemporary warfare? The short answer is 'yes', but modern guerrilla warfare requires a great deal of qualification, explanation, and argumentation before it joins the repertoire of acceptable military behavior. Not all insurgents fight justly, but guerrilla tactics and strategies are also not always the heinous pract
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2013/01/31 作者:Carol Wain; Jay Conrad Levinson  出版社:Createspace Independent Pub  裝訂:平裝
The latest addition to the Guerrilla Marketing family, Guerrilla Tourism Marketing leads the reader through numerous ways to increase their profits by leveraging relationships, technology and multi-ch
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出版日:2013/01/01 作者:Jay Conrad Levinson; Kelvin Lim  出版社:Ingram Pub Services  裝訂:平裝
Ride on the natural partnership between Guerrilla Marketing and FacebookThe synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody want
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出版日:2011/09/14 作者:Kregg Hetherington  出版社:Duke Univ Pr  裝訂:平裝
Guerrilla Auditors is an ethnographic account of the rise of information, transparency, and good governance in the post–Cold War era, and the effects of these concepts on Paraguay’s transition to demo
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Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
90 折
出版日:2010/08/31 作者:JAY CONRAD LEVINSON  出版社:Mcgraw-Hill; Inc.  裝訂:平裝
Grow Your Online Influence—Go Guerrilla Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social m
優惠價: 9 701
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出版日:2009/02/01 作者:Jay Conrad Levinson  出版社:Ingram Pub Services  裝訂:平裝
When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized co
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出版日:2007/05/30 作者:Joseph M. Bailey; T Lindsay Baker (EDT)  出版社:Univ of Arkansas Pr  裝訂:精裝
Joseph M. Bailey’s memoir, Confederate Guerrilla, provides a unique perspective on the fighting that took place behind Union lines in Federal-occupied northwest Arkansas during and after the Civil War
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出版日:2007/05/30 作者:Jay Conrad Levinson; Mitch Meyerson  出版社:Morgan James Pub  裝訂:有聲書
Guerrilla Marketing On The Go is built on the content of Guerrilla Marketing but delivers it in a new and unique way. Music was composed by Mitch Meyerson to help actualize the right brain and stimul
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出版日:2007/04/20 作者:Anthony James Joes  出版社:Univ Pr of Kentucky  裝訂:精裝
Urban Guerrilla Warfare traces the diverse origins of urban conflicts and identifies similarities and differences in the methods of counterinsurgent forces. In this wide-ranging and detailed comparat
優惠價: 1 1000
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On Guerrilla Warfare
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出版日:2005/09/13 作者:Mao Tse Tung; Samuel B. Griffith (TRN)  出版社:Dover Pubns  裝訂:平裝
The first documented, systematic study of guerrilla warfare, this 1937 text remains the definitive guide. Based on Mao's own experiences and his interpretations of the classic strategies of Sun-tzu, i
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Guerrilla Marketing For Consultants: Breakthrough Tactics For Winning Profitable Clients
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出版日:2004/09/24 作者:Levinson  出版社:John Wiley & Sons Inc  裝訂:平裝
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their
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Guerrilla PR Wired
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出版日:2003/01/21 作者:LEVINE  出版社:Mcgraw-Hill; Inc.  裝訂:平裝
"Excellent advice."--Public Relations QuarterlyNearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable
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Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success
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出版日:1994/06/08 作者:Jay Conrad Levinson  出版社:Mariner Books  裝訂:平裝
At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive, and expensive branch of the marketing tree. Advertising is a
優惠價: 79 600
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Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales
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出版日:1992/03/23 作者:Bill Gallagher; Orvel Ray Wilson; Jay Conrad Levinson  出版社:Mariner Books  裝訂:平裝
Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents u
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出版日:2018/04/15 作者:Michael Goddard  出版社:Amsterdam Univ Pr  裝訂:精裝
The radical youth movements of the 1960s and ’70s gave rise to both militant political groups—ranging from urban guerrilla groups to autonomist counterculture—and radical media, incl
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Guerrilla Tacos ─ Recipes from the Streets of L.A.
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出版日:2017/10/10 作者:Wesley Avila; Richard III Parks  出版社:Ten Speed Pr  裝訂:精裝
The definitive word on tacos from native Angeleno Wes Avila of Guerrilla Tacos, who draws on his Mexican heritage as well as his time in the kitchens of some of the world's best restaurants to cr
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Un/Masked ─ Memoirs of a Guerrilla Girl on Tour
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出版日:2016/11/01 作者:Donna Kaz  出版社:Skyhorse Publishing  裝訂:精裝
The extraordinary account of finding empowerment in becoming one of the famous Guerrilla Girls in the mid-nineties.
優惠價: 79 751
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Electoral Guerrilla Theatre ─ Radical Ridicule and Social Movements
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出版日:2016/03/23 作者:Christopher M. Dent  出版社:Routledge UK  裝訂:平裝
This revised and updated edition of Electoral Guerrilla Theatre explores the phenomenon of the satirical election campaign, and questions the purpose of such public political performances. Drawing on
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