Strategic Writing

"Becoming a Public Relations Writer" is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-f

"Becoming a Public Relations Writer" is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-f

Richards (childhood education and literacy studies, U. of South Florida) and Lassonde (elementary education and reading, State U. of New York College at Oneonta) collect 22 mini-lessons from teachers,

Updated in a new 3rd edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 typ

Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidis

Many legal writing texts emphasize how one writes; this book is unique because it also focuses on why one writes. Every chapter challenges the reader to write to achieve a strategic objective. Each assignment has been carefully considered by the authors, and fully vetted to simulate the decision-making involved in the preparation of important legal writing, whether in a general counsel's office, a law office, a government attorney's office, or a judge's chambers. Simply put, the authors' approach is that effective legal writing does not exist in a vacuum. This book provides practical assignments that teach the student that the best legal writing is not an end in itself, but a means to a larger strategic objective.

Many legal writing texts emphasize how one writes; this book is unique because it also focuses on why one writes. Every chapter challenges the reader to write to achieve a strategic objective. Each assignment has been carefully considered by the authors, and fully vetted to simulate the decision-making involved in the preparation of important legal writing, whether in a general counsel's office, a law office, a government attorney's office, or a judge's chambers. Simply put, the authors' approach is that effective legal writing does not exist in a vacuum. This book provides practical assignments that teach the student that the best legal writing is not an end in itself, but a means to a larger strategic objective.

A document may be based on accurate medical and scientific information, follow guidelines precisely, and be well written in clear and correct language, but may still fail to achieve its objectives. Th

In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. T

In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documen

For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called up

For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called up

In this book, authors Hibbs Pherson and Pherson present readers with the second edition of their comprehensive guide to conceptualizing, researching, and writing compelling analysis in a variety of fi

Attempting an accessible writing style, Saha (Indian Institute of Management Calcutta) argues that the firm as the predominant mode of organizing is on the decline due to new forms of organizing and n

The ultimate How To for anyone who's entering or reentering the job market, starting a small business, or working freelance. Crammed with information, both technical and strategic, about everything li

Non-native English speakers know the importance of English writing skills to their career development. They may feel worried that asking for help would expose a weakness or lack of confidence. They m

Are you a staff or board member of a nonprofit organization? Do you want your organization to be excellent? Are you a busy person?If you answered all three questions in the affirmative, How to Manage

"... a sophisticated and thoughtful study." —Leeds African Studies Bulletin"A very impressive work... in the concreteness of its research documentation as well as in its theoretical scope, this study

Most recent microservices books fully buy into the hype, starting from the premise that microservices are nearly always the best approach to developing enterprise systems. But that isn't always a safe assumption: in fact, in some cases, it can be disastrous, leading to architectures that serve nobody well. Strategic Microservices and Monoliths helps business decision-makers and technical team members collaborate to clearly understand their strategic problems, and identify their optimal architectural approaches, whether those turns out to be distributed microservices, well-modularized monoliths, or coarser-grade services partway between the two. Writing for executives and IT professionals alike, leading software architecture expert Vaughn Vernon and Tomasz Jaskula guide you through making balanced architecture compositional decisions based on need and purpose rather than popular opinion, so you can maximize business value and deliver systems that evolve more easily. Throughout, the auth

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, stra