This book is an invaluable, instructional field manual for any professional who needs to obtain and interpret information gathered directly by and from people, without recourse to a technological inte
Understanding the role of money in the economy is essential for comprehending the complex intricacies of modern economics. Money and its value is an essential medium through which government policies
According to economic theory, production and costs follow patterns that are common to many firms. In a world of perfect information, managers could utilize this cost data to make production decisions
Economics, far from being the 'dismal science,' offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the science of choice and a study of economic pri
Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs n
Statistics is the branch of mathematics that deals with real life problems. As such, it is an essential tool for economists. Unfortunately, the way the concept is introduced to students is not compati
From its beginnings in the early 1900s game theory has been a very mathematical, technical subject. However, it also provides valuable, every day lessons that are important for managers and executives
Following the recent publication of the award winning and much acclaimed The New Palgrave Dictionary of Economics, second edition which brings together Nobel Prize winners and the brightest young scho
Following the recent publication of the award winning and much acclaimed The New Palgrave Dictionary of Economics, second edition which brings together Nobel Prize winners and the brightest young scho
