Tong, a well-known biomedical ethicist, combines medical ethics, bioethics, and her own unique insights to provide a comprehensive survey of contemporary health care ethics issues. Among the topics
This book examines, discusses and provides guidance on ethical issues facing marketing practitioners. It begins with an examination of the major ethical theories and applies them in a marketing contex
This is the definitive companion to the study of ethics. It provides students with an accessible, comprehensive and philosophically rigorous introduction to the major thinkers, issu
