This series epitomizes the 2017 ConsumerCulture Theory (CCT) conference themes of hyper-reality and culturalhybridization. The partnership of the co-editors, with diverse backgroundsincluding Caribbea
Drawn from the 11th Annual Consumer Culture Theory Conference, held in Lille, France, in July 2016, the 12 papers in this volume present research in consumer culture theory. Business, marketing, an
Editors Thyroff, Murray, and Belk present readers with a collection of academic essays selected from materials presented at the tenth Annual Consumer Culture Theory Conference held at the University o
The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The the
In the latest volume of Research in Consumer Behavior: Consumer Culture theory, the series contains a selection of edited best papers from the Eighth Consumer Culture Theory Conference held in Tucson,
Consumer research is both a micro managerial topic highlighting issues that are potentially relevant to improving marketing effectiveness and a macro sociological topic considering the nature of consu
The 14 articles presented in this volume were selected as the best papers from the sixth Consumer Culture Theory (CCT) Conference held at Northwestern U., Illinois. The conference organizers, who serv
