Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and preva
This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of tec
Family Communication carefully examines state-of-the art research and theories of family communication and family relationships. In addition to presenting contemporary cutting-edge research, it also i
Family Communication carefully examines state-of-the art research and theories of family communication and family relationships. In addition to presenting contemporary cutting-edge research, it also i
Based on research focusing on the experience of having confused speech and being with confused speakers, this book begins with everyday, commonly understood ideas such as "talking too much" and examin
With this second edition, Kraus continues his examination of formal presidential debates, considering the experience of television in presidential elections, reviewing what has been learned about tele
The fourth edition of Applied Organizational Communication provides a current, in-depth analysis of the theories and practices critical to understanding organizational communication concepts in a glob
Public Relations and Social Theory: Key figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to m
Public Relations and Social Theory: Key figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to m
Media Law and Ethics is a truly comprehensive overview and a thoughtful introduction to media law principle and cases and the related ethical concerns relevant to the practice of professional communic
This book joins together disclosure, privacy, and secrecy to pursue a greater understanding of how people are both public and private in their interactions. To be social yet autonomous, known yet unkn
Intrapersonal communication is a relatively new phenomenon for communication study and still lacks the grounding of a sound theoretical base. The first to present a developed theory of this discipline
The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explai
The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explai
This book concentrates on argumentation as it emerges in ordinary discourse, whether the discourse is institutionalized or strictly informal. Crucial concepts from the theory of argumentation are syst
This book concentrates on argumentation as it emerges in ordinary discourse, whether the discourse is institutionalized or strictly informal. Crucial concepts from the theory of argumentation are syst
As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information
The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives an
The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives an
This accessible yet research-based text offers both foundational theories and practical applications of analysis and criticism of mass media portrayals of sex, love, and romance in a wide variety of m
Our interpretations of the world we live in, and the people and institutions that comprise it, are acquired through complex interactions among what we believe to be true, what the world is, and/or wha
In 1996, the National Issues Convention (NIC) assembled a national sample of 459 Americans on the campus of the University of Texas at Austin. This diverse group of Americans was seen and heard nation
This Handbook represents the first comprehensive collection of research on communication and people with disabilities. The editors have brought together original contributions focusing on the identity
This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a
This book provides academic reformers with a blueprint for tackling the upheaval facing media education. It calls for a new professionalism that rejects the status quo, reflects the mission and divers
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public
Show Me the Money is the definitive business journalism textbook that offers hands-on advice and insights into the job of a business journalist. Chris Roush draws on his experience as both a business
Show Me the Money is the definitive business journalism textbook that offers hands-on advice and insights into the job of a business journalist. Chris Roush draws on his experience as both a business
This volume explores how a number of developing countries -- including India, Malaysia, Columbia, Brazil, and Saudi Arabia -- are responding to the pressures of the information society. Infrastructura
This monograph examines the past, present, and potential relationship between American pragmatism and communication research. The contributors provide a bridge between communication studies and philos
