"Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event m
As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operationa
A modern, completely updated guide to effective event marketingAs the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strateg
A fully updated guide to the state-of-the-art guidelines, strategies, and new technologies in modern event planningA must-have resource for every event planner, manager, caterer, and student, this in-
While there are many reasons to incorporate sustainable practices into meetings and events, including saving costs and resources, protecting the environment, improving social issues, doing business mo
This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to
The step-by-step process in Careers in Special Events will help event planners showcase their skills. It shows them how to create a unique and creative approach with a proven plan. Industry professio
Get the essential guide to making your events extraordinary! Event planners need professional-caliber information that explains how to decorate a venue for a special event - from assessing the client
The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable prop
State-of-the-art methods for finding, securing, and retaining the best corporate sponsors The authoritative guide to creating and closing deals with irresistible ROIs Event Sponsorship provides step-b
Applies generally accepted project management tools to corporate event planning. Offers unique, focused coverage dedicated completely to corporate events. Includes case studies from North and South
