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(Wcs Asia) Strategic Market Analysis 11E_Asia
滿額折
出版日:2020/02/13 作者:Aaker  出版社:John Wiley & Sons Inc  裝訂:平裝
Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's ma
優惠價: 9 2394
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Brand Relevance: Making Competitors Irrelevant
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出版日:2011/01/04 作者:Aaker  出版社:John Wiley & Sons Inc  裝訂:平裝
This Ground-Breaking Book clearly defines the concept of brand relevance and shows what it takes to channel innovation and manage the competitive arena so that competition is reduced or eliminated.Thr
優惠價: 9 1127
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The Dragonfly Effect: Quick, Effective, And Powerful Ways To Use Social Media To Drive Social Change
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出版日:2010/09/09 作者:Aaker  出版社:John Wiley & Sons Inc  裝訂:平裝
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses
優惠價: 9 887
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Strategic Market Management - Global Perspectives First Edition
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出版日:2010/03/26 作者:Aaker  出版社:John Wiley & Sons Inc  裝訂:平裝
The book is a European adaptation of our current US book: Strategic Market Management, 9E by David Aaker. Motivated by the strategic challenges created by the dynamic nature of markets, this book is o
優惠價: 9 2700
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Developing Business Strategies, 6Th Edition
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出版日:2001/08/13 作者:Aaker  出版社:John Wiley & Sons Inc  裝訂:精裝
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."-- Robert L.
優惠價: 9 2223
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出版日:2012/11/26 作者:AAKER  出版社:JOHN WILEY & SONS;LTD  裝訂:平裝
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence
優惠價: 1 1460
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MARKETING RESEARCH: THE SECOND PACIFIC RIM EDITION
90 折
出版日:2007/04/03 作者:AAKER  出版社:JOHN WILEY & SONS;LTD  裝訂:平裝
Marketing Research: The Second Pacific Rim edition reflectscontemporary developments and examples in Marketing Research. Thetext maintains the strengths of the original Aaker, Kumar and Daytext, and i
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
STRATEGIC MARKETING MANAGEMENT: A PACIFIC RIM EDITION
90 折
出版日:2005/03/24 作者:AAKER  出版社:JOHN WILEY & SONS;LTD  裝訂:平裝
This Australasian adaptation of Aaker's popular Strategic Market Management text retains the conciseness of the original, while bringing an abundance of local examples to enhance the text's relevance
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Aaker on Branding: The Playbook to Building Strong Brands
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出版日:2025/04/15 作者:David Aaker  出版社:Morgan James Pub  裝訂:平裝
優惠價: 1 834
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出版日:2024/09/06 作者:Everett Aaker  出版社:MCFARLAND & CO INC  裝訂:平裝
Any episode of a crime or mystery series involves some or all of the following: the perpetration of a crime; its investigation; the analytical process which involves the determination of the villain; the arrest and trial of the culprit; and the handing out of the appropriate punishment. Such series involving the exploits of a wide variety of courageous heroes and heroines were very popular during the 1950s, and they featured a host of actors and actresses, including famous television detectives (e.g., Raymond Burr), those famous in other genres (e.g., Boris Karloff, Charles Bronson), and over 250 other players with recurring roles. This reference work lists every player who had a regular role in a crime or mystery series during the early era of television. All covered series offered live or filmed episodes of a crime or mystery nature, and all were shown on American television. All series had either regular stars or a recognizable host. Entries cover the player's real name, family info
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
InterestingExperiences: Stories from the Seasons of my Life
滿額折
出版日:2023/06/07 作者:Jerry Aaker  出版社:LULU PR  裝訂:平裝
優惠價: 1 1003
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Your Authority Problem: Stop Surrendering Judgment to Idiots and Claw Back Your Confidence
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出版日:2023/01/17 作者:Benjamin Aaker  出版社:Lightning Source Inc  裝訂:平裝
優惠價: 1 720
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The Future of Purpose-Driven Branding: Signature Programs That Impact Society, Inspire, and Enhance a Business
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出版日:2022/10/04 作者:David Aaker  出版社:Morgan James Pub  裝訂:平裝
優惠價: 1 682
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Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires
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出版日:2022/05/01 作者:David Aaker  出版社:INDIA PORTFOLIO  裝訂:平裝
優惠價: 1 606
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Owning Game-Changing Subcategories ― Uncommon Growth in the Digital Age
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出版日:2020/04/07 作者:David Aaker  出版社:Morgan James Pub  裝訂:平裝
優惠價: 1 682
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Creating Signature Stories ─ Strategic Messaging That Energizes, Persuades and Inspires
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出版日:2018/03/06 作者:David Aaker  出版社:Morgan James Pub  裝訂:平裝
Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories—intriguing, authentic, and invol
優惠價: 1 644
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出版日:2017/02/19 作者:Everett Aaker  出版社:McFarland Publishing  裝訂:平裝
This biographical encyclopedia covers every actor and actress who had a regular role in a Western series on American television from 1960 through 1975, with analyses of key players. Entries provide bi
優惠價: 1 2997
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Aaker on Branding ― 20 Principles That Drive Success
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出版日:2014/07/15 作者:David Aaker  出版社:Ingram Pub Services  裝訂:精裝
An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.
優惠價: 1 1518
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Aaker on Branding ― 20 Principles That Drive Success
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出版日:2014/07/15 作者:David Aaker  出版社:Ingram Pub Services  裝訂:平裝
Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related public
優惠價: 1 682
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出版日:2013/04/19 作者:Everett Aaker  出版社:McFarland & Co Inc Pub  裝訂:平裝
In the early 1930s, George Raft, an actor and dancer from New York City's Hell's Kitchen, gained a name for himself playing stylish and charismatic gangsters in films like 1932's original Scarface. Ra
優惠價: 1 2397
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A Woman's Odyssey ― Journals, 1976-1992
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出版日:1994/08/01 作者:Linda Aaker  出版社:Texas A & M Univ Pr  裝訂:精裝
Politics and passion are spiked with humor and searching in this compelling tale of a modern woman's journey to mid-life. From shooting deer in Texas to shooting pictures in the Himalayas, from boyfri
優惠價: 1 1348
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Brand Portfolio Strategy ― Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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出版日:2020/03/24 作者:David A. Aaker  出版社:Free Pr  裝訂:平裝
優惠價: 79 901
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Three Threats to Brand Relevance ─ Strategies That Work
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出版日:2014/01/30 作者:David A. Aaker  出版社:John Wiley & Sons Inc  裝訂:平裝
優惠價: 9 137
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Strategic Market Management
90 折
出版日:2013/10/28 作者:David A. Aaker  出版社:John Wiley & Sons Inc  裝訂:平裝
"Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's m
絕版無法訂購
Building Strong Brands
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出版日:2010/04/29 作者:David A. Aaker  出版社:Simon & Schuster Ltd  裝訂:平裝
優惠價: 95 574
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Spanning Silos ─ The New CMO Imperative
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出版日:2008/09/16 作者:David A. Aaker  出版社:Harvard Business School Pr  裝訂:精裝
Aaker (marketing strategy, U. of California at Berkeley) maintains that the reason why corporate CEOs only last a few years at their position is due to a lack of compatibility with marketing teams, or
優惠價: 79 899
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Brand Portfolio Strategy ─ Creating Relevance, Differentiation, Energy, Leverage, and Clarity
79 折
出版日:2004/04/01 作者:David A. Aaker  出版社:Free Pr  裝訂:精裝
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will
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Managing Brand Equity ─ Capitalizing on the Value of a Brand Name
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出版日:1991/06/01 作者:David A. Aaker  出版社:Free Pr  裝訂:平裝
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and propr
優惠價: 79 1327
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Humor, Seriously ― Why Humor Is a Secret Weapon in Business and Life (And How Anyone Can Harness It. Even You.)
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Humor, Seriously-Why Humor is a Secret Weapon in Business and Life
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出版日:2020/10/06 作者:Jennifer Aaker; Naomi Bagdonas  出版社:Crown Pub  裝訂:平裝
Anyone—even you!—can learn how to harness the power of humor in business (and life), based on the popular class at Stanford's Graduate School of Business. Many people understand humor’s power int
優惠價: 79 570
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Humour, Serious Business
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出版日:2020/09/17 作者:Jennifer Aaker; Naomi Bagdonas  出版社:Portfolio UK  裝訂:平裝
If you think being funny is unprofessional, think again. Some people think the workplace is no place for funny business. But in fact, the upside of humour for our careers is significant. A recent surv
優惠價: 79 738
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出版日:1982/02/01 作者:David A. Aaker (EDT)  出版社:Textstream  裝訂:平裝
The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 a
優惠價: 1 1125
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Strategic Market Management
90 折
出版日:2021/09/09 作者:David A. Aaker; Christine Moorman  出版社:WILEY  裝訂:平裝
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
策略行銷管理: 全球觀點
95 折
出版日:2011/04/01 作者:DAVID A. AAKER; DAMIEN MCLOUGHLIN  出版社:華泰  裝訂:平裝
「宏達電如何在強敵環伺下,走出自己的一片天?」「在e化浪潮來襲的今天,報紙的未來又該如何定位?」 傳統的策略行銷管理工具,已不再適用於商業環境相對複雜且動態的今天,行銷在策略管理的地位日趨重要,除了原本的功能之外,行銷又被賦予了許多角色,可說是整個企業策略的核心,「行銷長」這個新頭銜也因此應運而生。作為一個行銷長,應該如何做一個稱職的舵手,帶領企業險中求存,走出自己的路? 全書第一篇介紹策略
優惠價: 95 627
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Brand Leadership
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出版日:2009/10/01 作者:David A. Aaker; Erich Joachimsthaler  出版社:Simon & Schuster Ltd  裝訂:平裝
優惠價: 95 574
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Brand Leadership
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出版日:2009/04/27 作者:David A. Aaker; Erich Joachimsthaler  出版社:Free Pr  裝訂:平裝
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as "the dean of t
優惠價: 79 719
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Strategic Market Management
滿額折
出版日:2007/01/26 作者:David A. Aaker; Damien McLoughlin  出版社:PBKWILTR  裝訂:平裝
優惠價: 95 3331
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出版日:1993/04/01 作者:David A. Aaker (EDT); Alexander L. Biel (EDT)  出版社:Taylor & Francis  裝訂:平裝
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The princip
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Strategic Market Management
90 折
出版日:2024/01/11 作者:David A. (University of California Aaker Berkeley); Christine Moorman  出版社:PBKWILTR  裝訂:平裝
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Marketing Research
90 折
出版日:2016/01/05 作者:David A. Aaker; V. Kumar; Robert P. Leone; George S. Day  出版社:John Wiley & Sons Inc  裝訂:平裝
Marketers now have the opportunity to invest in more data research and take advantage of social networking. The new 12th edition ofMarketing Research shows marketers how to utilize these tech
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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