In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advert
Soap, Sex, and Cigarettes: A Cultural History of Amerian Advertising by Juliann Sivulka (Wadsworth Publishing Co., 1997, 2006 & 2011) / 464 pages / 6 x 9 / $76.95 (paper)PubAlley: (paper) 427 unit
In this work, Applegate updates readers on the current conditions of the print and broadcast industries and discusses a variety of topics, from theories of the press to the structure of the print and
Applegate (journalism, Middle Tennessee State U.) profiles 53 journalists who have spoken for or against particular political or social positions, and the editors of newspapers and other periodicals t
Professor Edd Applegate profiles the men and women who either wrote muckraking journalism or edited publications that featured muckraking articles. Some of the most important figures of journalism are
The muckrakers (yet another term coined by Teddy Roosevelt) came into power largely as a response to the yellow journalism of the era directly preceding. They fed the hunger for moral, social and poli
Beginning with an exposition of the four most widely argued theories of the press, this book goes on to explore several critical perspectives on the tasks and roles of print and broadcast news media i
Literary journalism, a specific type of "new" journalism, utilizes descriptive detail, realistic dialogue, and dramatic literary techniques to enliven nonfiction reporting. Features of literary journa
