Berger (advertising and public relations, U. of Alabama) and Reber (advertising and public relations, U. of Georgia) consider the elements of power and influence in public relations, and ways to incre
Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely unchar
THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully bl
THINK Public Relations engaging visual design and contemporary applications help readers develop a fundamental understanding of current issues affecting public relations practice today — all at a low
This volume tackles the burden of judgment and the challenges of ethical disagreements, organizes the cohabitation of scientific and ethical argumentations in such a way they find their appropriate pl
The second edition of Construction Technology: Analysis and Choice has been expanded to include commercial buildings. This now covers, in a single textbook, all the basic forms of construction studied
This book focuses on language and communication issues with older people with mental health problems. Radically revised and updated from the authors’ earlier book, “Communication Disa
An assessment and survey of current approaches in service provision to the elderly with psychological problems emphasizing every day clinical techniques currently used in the UK and the US. The 14 co
A road map for the future of the world market"Bryan has emerged as an influential voice on regulatory issues. "--The New York TimesThe world is on the verge of the most sweeping economic changes since