Fast track route to mastering brands and branding Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand Exampl
At last, a book about business that you'll actually want to read. Ever wondered how easy it is to fiddle your expenses, why you feel curiously ill at ease without your BlackBerry, or what the Japanese
Vauxhall has been making cars in Britain for longer than anyone else. The name entered the UK industrial lexicon in 1897, when the Vauxhall Iron Works Company was formed to run the bankrupt engineerin
Coomber (sociology, U. of Plymouth) challenges most common assumptions about what drug dealers do and why they do it, and seeks to understand why they are seen in the ways that they are. He considers
The Bible contains a variety of passages that defend the poor and champion the cause of the oppressed, but are these ancient texts able to find a voice in confronting injustice in the modern world? 'B
Bible and Justice is a selection of papers compiled from the proceedings of the 2008 Conference on Bible and Justice at the University of Sheffield. The authors gathered within this volume explore th
- Why do people take drugs?- How do we understand moral panics?- What is the relationship between drugs and violence?- How do people's social positions influence their individual involvement in drug u
- Why do people take drugs?- How do we understand moral panics?- What is the relationship between drugs and violence?- How do people's social positions influence their individual involvement in drug u
"A crucial text for whetting the academic appetite of those studying criminology at university. The comprehensive engagement with key crime and deviance debates and issues make this a perfect
"A crucial text for whetting the academic appetite of those studying criminology at university. The comprehensive engagement with key crime and deviance debates and issues make this a perfect
This Palgrave Pivot investigates barriers to international agricultural trade caused by a lack of standardized maximum residue levels (MRL) for pesticides. Given the preponderance of pesticide use in
