In this third edition of their classic study of the political commercial, or "polispot," veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential ca
The Media Show is a lively analysis of one of the underreported major stories of our time: the growing power and influence of the media. In these essays and reports critic Edwin Diamond takes a hard l
Sign Off takes on network coverage of Three-Mile Island, riots in Miami, sex, theselling of politicians, the "electronic church," hyped-up news programming, and more. It is thethird book by Ed Diamond
The new technologies of the 1990s, Ed Diamond and Robert Silverman argue, have helped create a blowhard culture, a talk-show politics driven by instant news analysis, over-reliance on public-opinion p
An incisive examination of the world's most respected paper, Behind the Times tells the story of changing Timesian values and of a new era for the paper--a tale of editorial struggles, star columnists
"In the pages that follow, we trace the emergence of a place that looks like a real democracy, and a real country, but is in fact a construct, like reality but not real. It is Virtual America." The ne
Good News, Bad News is one of the few recent works of press criticism in which substance and style are fully in harmony. The reader is neither overwhelmed with raw data nor dazzled by flashy opinions
In his 1997 work Guns, Germs and Steel, Jared Diamond marshals evidence from five continents and across 13,000 years of human history in an attempt to answer the question of why that history unfolded
Get the tools you need to develop a winning digital marketing plan! Discover how to optimize your integration from traditional to digital, uncover tips to prove ROI of marketing activities, and
Add Facebook to your marketing plan—and watch your sales grow With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resourc
American scholar Jared Diamond deploys his powers of interpretation to great effect in Collapse: How Societies Choose to Fail or Succeed, which seeks to understand the meaning behind the available evi
Drive your content marketing campaign toward successBlogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members throug
Dragon NaturallySpeaking For Dummies, 5E will introduce readers to everything they need to know to get started with this advanced voice recognition software. Readers will get the most up-to-date infor
Dragon NaturallySpeaking For Dummies, 4E will introduce readers to everything they need to know to get started with this advanced voice recognition software. Readers will get the most up-to-date infor
An authoritative evaluation of the long-term legacy of New Labour.The first book-length retrospective assessment of New Labour in government which ranges across academic commentary and political debat
What is the relationship between the principles of social justice and global justice? How can we best reconcile the quest for greater social justice ‘at home' with greater social justice in the
What is the relationship between the principles of social justice and global justice? How can we best reconcile the quest for greater social justice 'at home' with greater social justice in the world?
Fat happens. It can happen to anyone. And once it happens, it's hell's own game to get rid of it again. But why are we all putting on weight? And what can we do about it?Winning the Fat War is Anne Di
Designing and Assessing Courses and Curricula reflects the most current knowledge and practice in course and curriculum design and connects this knowledge with the critical task of assessing learning
This guide to helping faculty prepare for professional review, whether an annual event or at a key moment in their career, will help make this often stressful and confusing experience less challenging
This book focuses on the understanding of the epistemological roots of attachment theory, conceptualised as psychoanalytic paradigm, which highlights the movement away from a 'one-person psychology' t
This is a concise, easy-to-use guide for committee members involved in the review of faculty for tenure, post-tenure, promotion, or contract renewal. While the focus of these committees is somewhat di
Most books cover the subject from a statistical or theoretical point of view. Ideal for working engineers, this book uses real-world examples and boils statistical theory and analysis down to its simp
An authoritative review of modern sensor technology-essential information for analytical chemists, biochemists, biotechnologists, spectroscopists, and chemical engineersAs sensors begin to realize the
