This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach
Southeast Asia has a population of more than half a billion, yet its economy is dominated by about 40 families, most of Overseas Chinese descent. Their conglomerates span sectors as diverse as real es
Do you roam the road making a living, or are you enjoying the nomadic life of a retiree with a motor home? Either way, life goes on no matter where you're hanging your hat tonight. Bills still need t
How can managers discover, develop and implement successful business strategies for China and our global economy? Drawing on in-depth research with top executives of successful Chinese and Western com
Profiles of 18 typographers who made significant contributions to the field, including oldies such as Gutenberg, Caxton, Caslon, Baskerville, Bodoni, and several moderns whose work—Times New Rom
A classic that teaches you how to think in a contextually sensitive, directive, and goal-focused way. A highly readable and practical volume that focuses on solving problems within the context of the
