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Experiential Marketing: Secrets, Strategies, And Success Stories From The World'S Greatest Brands
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出版日:2016/04/15 作者:Hanover  出版社:John Wiley & Sons Inc  裝訂:精裝
A seismic shift in how brands market to customers is taking form, as marketers realize that the traditional marketing mix used for the last century is broken. Upwards of 88 percent of consumers now sk
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