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出版日：2018/08/09 作者：Nikolina Koporcic (EDT); Maria Ivanova-gongne (EDT); Anna-greta Nystr闣 (EDT); Jan-嶡e T顤nroos (EDT) 出版社：Emerald Group Pub Ltd 裝訂：精裝

This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics ar

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Individuals in B2B Marketing：Sensemaking and Action in Context

出版日：2024/06/21 作者：Ivanova-Gongne; Maria (Abo Akademi University; Finland.); Torkkeli; Lasse (LAB University of Applied Sciences; Finland); Koporcic; Nikolina (Abo Akademi University; Finland); Barner-R?smussen; Wilhelm 出版社：PBKTYFRL 裝訂：精裝

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Individuals in B2B Marketing: Sensemaking and Action in Context

Developing Insights on Branding in the B2b Context ― Case Studies from Business Practice

Individuals in B2B Marketing：Sensemaking and Action in Context