The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of ma
From the bestselling coauthor of Positioning--essential tactics for success in every marketing arenaWith his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way
One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xer
From the bestselling coauthor of Positioning--essential tactics for success in every marketing arenaWith his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way
The book that changed marketing forever is nowupdated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now,
'The 22 Immutable Laws of Marketing in Asia' brings together three of the world's leading marketing and branding specialists. AI Ries, Jack Trout and Paul Temporal have combined their experience and e
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."--"Newsweek""Revolutionary! Surprising!"--"Business Week""""Chock-a-block with examples of successful and f
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an i
In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can visit the showrooms of over twenty auto makers. Differentiating products today is mo
This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as pe
In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning," this sequel squares off against critical marketing challenges such as how to make sure your message gets through
