Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, *MKTG6* is an engaging and accessible solution to accommodate the diverse lifestyles of
Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This ed
The eighth edition of Multivariate Data Analysis provides an updated perspective on the analysis of all types of data as well as introducing some new perspectives and techniques that are foundational
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), Second Edition is a practical and concise guide on understanding Partial Least Squares (PLS) Structural Equation Mode
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data?Essentials of Business Research Methods provides research
Well-suited for the non-statistician, this applications-oriented introduction to multivariate analysis focuses on the fundamental concepts that affect the use of specific techniques rather than the ma
