TOP
紅利積點抵現金,消費購書更貼心
篩選商品
縮小範圍
搜尋結果 /

Kapferer

37
1 / 1
奢侈品戰略:揭秘世界頂級奢侈品的品牌戰略(原書第2版)(簡體書)
87 折
出版日:2014/01/01 作者:Kapferer  出版社:機械工業出版社  裝訂:精裝
奢侈品不是完美,而是動人,視顧客的夢想為永恒追求。這部闡述奢侈品品牌的經典之作,與奢侈品本身一樣,是一件世間稀缺的珍品。它出自兩位奢侈品界的世界級專家之手,一位曾擔任數家著名的頂級奢侈品公司的首席執行官和首席運營官,另一位是奢侈品學術研究的前沿學者和頂級品牌的戰略顧問。這兩位專家都擁有奢侈品行業豐富的從業經驗,他們專長互補,為讀者揭橥奢侈品風靡全球的所有秘密,為什麼奢侈品讓你如此著迷?讀完本書你自
Schattenzwillinge
滿額折
出版日:2025/03/19 作者:Johann Kapferer  出版社:CAMINO VERDE  裝訂:平裝
優惠價: 1 1320
無庫存
Über, unter, zwischen & jenseits: der Plattform
滿額折
出版日:2023/09/07 作者:Marco Kapferer  出版社:Lightning Source Inc  裝訂:平裝
優惠價: 1 774
無庫存
The Mystery of Dark Matter: In Search of the Invisible
滿額折
出版日:2020/12/13 作者:Wolfgang Kapferer  出版社:Springer Nature  裝訂:平裝
優惠價: 1 1254
無庫存
2001 and Counting ─ Kubrick, Nietzsche, and Anthropology
滿額折
出版日:2014/02/15 作者:Bruce Kapferer  出版社:Univ of Chicago Pr  裝訂:平裝
In this pamphlet, the renowned anthropologist Bruce Kapferer revists Stanley Kubrick’s classic film, 2001: A Space Odyssey, making the case for the continued relevance of its mythic force. Hailed in i
優惠價: 1 583
無庫存
出版日:2011/12/15 作者:Bruce Kapferer  出版社:Berghahn Books  裝訂:平裝
Kapferer (anthropology, U. of Bergen, Norway) argues that nationalist ideology can distort and skew what are otherwise diverse sociocultural possibilities in potentially disastrous directions for huma
優惠價: 1 2397
無庫存
出版日:2004/10/01 作者:Bruce Kapferer  出版社:Berghahn Books  裝訂:平裝
The very institution of the state is widely conceived of as inseparable from war. If it constitutes peace within the borders or order of its sovereignty, this very peace may be the condition for its p
優惠價: 1 897
無庫存
Kapferer on Luxury:How Luxury Brands Can Grow Yet Remain Rare
90 折
出版日:2016/03/03 作者:Jean-Noel Kapferer  出版社:Kogan Page Ltd  裝訂:精裝
優惠價: 9 5675
無庫存
BLACKWELL ENCYCLOPEDIA OF TRADITIONAL MEDICINE
90 折
出版日:2013/10/14 作者:KAPFERER  出版社:JOHN WILEY & SONS;LTD  裝訂:精裝
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Rumors — Uses, Interpretations, and Images
滿額折
出版日:2013/04/10 作者:Jean-Noel Kapferer  出版社:Transaction Pub  裝訂:平裝
Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputati
優惠價: 1 3421
無庫存
出版日:2012/04/30 作者:Judith Kapferer (EDT)  出版社:Berghahn Books  裝訂:平裝
Kapferer (sociology, U. of Bergen, Norway) presents eight papers that explore the aesthetics of power as it manifests in public space from anthropological, sociological, and socio-cultural perspective
優惠價: 1 1797
無庫存
The New Strategic Brand Management ─ Advanced Insights and Strategic Thinking
90 折
出版日:2012/02/15 作者:Jean-Noel Kapferer  出版社:Kogan Page Ltd  裝訂:平裝
"Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning pr
優惠價: 9 3464
無庫存
出版日:2008/08/15 作者:Judith Kapferer (EDT)  出版社:Berghahn Books  裝訂:平裝
Ten international academics and independent scholars contribute ten chapters to a text based on discussions and presentations made at a September 2005 workshop held at the U. of Bergen. Parts of the t
優惠價: 1 1797
無庫存
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
90 折
出版日:2008/03/01 作者:Jean-Noel Kapferer  出版社:Kogan Page Ltd  裝訂:平裝
This comprehensive reference covers theory and example cases from around the world, for senior strategists, positioning professionals, and postgraduate students. Examples are from consumer goods, comm
優惠價: 9 2394
無庫存
出版日:2006/01/15 作者:Bruce Kapferer (EDT)  出版社:Berghahn Books  裝訂:平裝
As corporate practices are becoming more fused with state processes, the state itself is increasingly taking on a corporate structure, as well as a more overt oligarchic character. Evidence of this ca
優惠價: 1 897
無庫存
出版日:2005/10/31 作者:Bruce Kapferer (EDT)  出版社:Berghahn Books  裝訂:平裝
The powerful individualist and subjectivist turn in anthropology - a turn that cannot be easily separated from larger political processes of neo-liberalism and neo-conservatism - is one factor resulti
優惠價: 1 897
無庫存
出版日:2003/02/01 作者:Bruce Kapferer (EDT)  出版社:Berghahn Books  裝訂:平裝
This book seeks a reconsideration of the phenomenon of sorcery and related categories. The contributors to the volume explore the different perspectives on human sociality and social and political con
優惠價: 1 2097
無庫存
Egalitarian Dynamics:Liminality, and Victor Turner's Contribution to the Understanding of Socio-historical Process
95 折
出版日:2024/07/01 作者:Kapferer; Bruce; Gold; Marina  出版社:Berghahn Books  裝訂:精裝
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Kapferer on Luxury ― How Luxury Brands Can Grow Yet Remain Rare
90 折
出版日:2015/03/28 作者:Jean-no螔 Kapferer  出版社:Kogan Page Ltd  裝訂:平裝
Kapferer, a researcher and specialist in luxury and its brands, considers the challenge of major luxury brands to pursue growth yet retain their rarity and exclusivity. He analyzes the current “artifi
優惠價: 9 2276
無庫存
The Luxury Strategy:Break the Rules of Marketing to Build Luxury Brands
95 折
出版日:2025/06/03 作者:Jean-Noel Kapferer; Vincent Bastien  出版社:Kogan Page Ltd  裝訂:精裝
優惠價: 95 2284
無庫存
A Celebration of Demons
90 折
出版日:2021/03/31 作者:Bruce Kapferer  出版社:Routledge  裝訂:精裝
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
The Luxury Strategy ─ Break the Rules of Marketing to Build Luxury Brands
90 折
出版日:2012/10/28 作者:Jean-Noel Kapferer; Vincent Bastien  出版社:Kogan Page Ltd  裝訂:精裝
Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury, causing c
優惠價: 9 2573
無庫存
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
90 折
出版日:2009/02/28 作者:J. N. Kapferer; V. Bastien  出版社:Kogan Page Ltd  裝訂:精裝
Does your product have enough flaws? Is it difficult enough for customers to buy? Are you raising your prices often enough? Kapferer and Bastien, both affiliated with the Department of Prestige and Lu
優惠價: 9 1708
無庫存
The Feast of the Sorcerer ─ Practices of Consciousness and Power
90 折
出版日:1997/10/15 作者:Bruce Kapferer  出版社:Univ of Chicago Pr  裝訂:精裝
Sorcery has long been associated with the "dark side" of human development. Along with magic and witchcraft, it is assumed to be irrational and antithetical to modern thought. But inThe Feas
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
The Feast of the Sorcerer ― Practices of Consciousness and Power
90 折
出版日:1997/10/15 作者:Bruce Kapferer  出版社:Univ of Chicago Pr  裝訂:平裝
Sorcery has long been associated with the "dark side" of human development. Along with magic and witchcraft, it is assumed to be irrational and antithetical to modern thought. But in The Feast of the
優惠價: 9 1915
無庫存
出版日:2019/03/01 作者:Dimitrios Theodossopoulos (EDT); Bruce Kapferer (EDT)  出版社:Berghahn Books  裝訂:平裝
優惠價: 1 897
無庫存
Moral Anthropology ― A Critique
滿額折
出版日:2018/02/01 作者:Bruce Kapferer (EDT); Marina Gold (EDT)  出版社:Berghahn Books  裝訂:精裝
A development in anthropological theory, characterized as the 'moral turn', is gaining popularity and should be carefully considered. In examining the context, arguments, and discourse that surrounds
優惠價: 79 709
無庫存
Against Exoticism ― Toward the Transcendence of Relativism and Universalism in Anthropology
滿額折
出版日:2016/12/30 作者:Bruce Kapferer (EDT); Dimitrios Theodossopoulos (EDT)  出版社:Berghahn Books  裝訂:平裝
Anthropology begins in the encounter with the 'exotic': what stands outside of-and challenges-conventional or established understandings. This volume confronts the distortions of orientalism, ethnocen
優惠價: 79 1420
無庫存
出版日:2015/05/01 作者:Lotte Meinert (EDT); Bruce Kapferer (EDT)  出版社:Berghahn Books  裝訂:平裝
Events are "generative moments" in at least three senses: events are created by and condense larger-scale social structures; as moments, they spark and give rise to new social processes; in themselves
優惠價: 1 1797
無庫存
出版日:2023/10/09 作者:Sieglinde Kapferer(EDI)  出版社:Bohlau Verlag  裝訂:精裝
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2012/06/12 作者:Bruce Kapferer (EDT); Bjorn Enge Bertelsen (EDT)  出版社:Berghahn Books  裝訂:平裝
Analyzing both historical contexts and geographical locations, this volume explores the continuous reformation of state power and its potential in situations of violent conflict. The state, otherwise
優惠價: 1 2097
無庫存
出版日:1990/11/01 作者:Jean-Noel Kapferer  出版社:Transaction Pub  裝訂:精裝
Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputati
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2012/09/01 作者:Elisabeth Kapferer (EDT); Andreas Koch (EDT); Clemens Sedmak (EDT)  出版社:Cambridge Scholars Pub  裝訂:精裝
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2010/08/31 作者:Bruce Kapferer (EDT); Kari Telle (EDT); Annelin Eriksen (EDT)  出版社:Berghahn Books  裝訂:平裝
Anthropologists cast light on possible links between emerging religious devotion and political and social changes associated with the decline of states around the world. Among their perspectives are f
優惠價: 1 2097
無庫存
Ruptures ― Anthropologies of Discontinuity in Times of Turmoil
滿額折
出版日:2020/01/18 作者:Martin Holbraad (EDT); Bruce Kapferer (EDT); Julia F. Sauma (EDT)  出版社:Ucl Pr Ltd  裝訂:平裝
優惠價: 79 1201
無庫存
Ruptures ― Anthropologies of Discontinuity in Times of Turmoil
滿額折
出版日:2020/01/18 作者:Martin Holbraad (EDT); Bruce Kapferer (EDT); Julia F. Sauma (EDT)  出版社:Ucl Pr Ltd  裝訂:精裝
優惠價: 79 2101
無庫存
Advances in Luxury Brand Management
90 折
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships con
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
  • 37
    1

暢銷榜

客服中心

收藏

會員專區