For graduate and undergraduate courses in marketing management.A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text andMyMarketingLab search for ISBN-10: 01340
Philip Kotler 所著的《行銷管理》一書，廣受行銷教師的喜愛，在企管學界素有行銷學聖經的美譽，但可惜在國內有許多學生因英文的障礙而無法體會到行銷學的奧妙。為了讓國內學子不因語文的困擾而能有機會接觸與了解Kotler對行銷的解釋與說明，普林斯頓國際有限公司特別委託筆者進行導讀版的編譯，希望同學在閱讀原文教科書的同時，能有些中文的說明來克服初學過程中一些專有名詞的障礙。
A concise yet exhaustive text provides flexibility in the classroom：A streamlined text allows instructors to convey current marketing management practices and theory while leaving room to incorporate
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Manag
