The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of successThe New Rules of Marketing & PR, 4th Edition is the pio
Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them with the be
Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoidPacked with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Soci
This book aims to demystify fundamental biophysics for students in the health and biosciences required to study physics and to understand the mechanistic behaviour of biosystems. The text is well supp
This book aims to demystify fundamental biophysics for students in the health and biosciences required to study physics and to understand the mechanistic behaviour of biosystems. The text is well supp
"This book is something of a 'call to arms'… Towards the end of this carefully-researched and well-argued book there is an exhortation to 'step out', 'be brave', and Scott and Codd have, indeed, writt
In 1949 Mao Zedong made the historic proclamation that "the Chinese people have stood up". This statement was significant, undoubtedly reflecting the changing nature not only of China’s self-per
Sickness and disease can be devastating to a livestock population and, in turn, to farm productivity. Skin diseases are among the most visible and common concerns to livestock health and even many sys
An essential A-Z guide to the full range of sociological thought, Sociology: The Key Concepts is an important addition to the established and successful Key Concepts series.Fully cross-referenced with
Manage sales, service, and marketing processes all together Find out how to manage customer information to make your business more productive Whether you're completely new to customer relationship
Snort is the world's most widely deployed open source intrusion-detection system, with more than 500,000 downloads-a package that can perform protocol analysis, handle content searching and matching,
Every year businesses spend billions of dollars combating the overwhelming amount of junk email their employees receive. With the "Anti-Spam Toolkit, systems administrators have at their fingertips th
If the twenty-first century seems an unlikely stage for the return of a 14th-century killer, the authors of Return of the Black Death argue that the plague, which vanquished half of Europe, has only l
Written by a team of international experts, drawn from various traditions of political theology, this outstanding resource brings together 35 newly-commissioned essays in the field. Demonstrates that
Written to convey an intuitive feel for both theory and practice, its main objective is to illustrate what a powerful tool density estimation can be when used not only with univariate and bivariate da
A Straightforward, In-depth Guide to Investing in Stocks Personal finance experts agree: stock investing is virtually a requirement for anyone looking to build long-term financial security. Yet even
After his wife dies, an old man joins forces with a fifteen-year-old runaway and eventually returns to his roots, there to find retribution, redemption, or love
On board the slaver ship "Charles Beauchamp," fourteen-year-old Tom must deal with a volcanic captain, a crazy messboy, a mysterious sailor, and a fire-and-brimstone preacher
In The Manikin, Scott leaves behind the exquisitely rendered vision of Egon Schiele's turn-of-the-century Vienna that distinguished her much-praised novel Arrogance and turns with equally prismatic po
In this guide, Steve Scott teaches you a series of clear, easy-to-follow steps that help you achieve your impossible dreams. Whether those dreams are to start a business, lose twenty pounds, or build
